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Struggling to find the right creators? This guide breaks down five realistic ways to source creators in 2026, from UGC platforms to manual discovery.

Content demand keeps rising, timelines keep shrinking, and creative teams feel it first. For agencies and brand teams, UGC has quietly become more than a content tactic. It’s a way to protect teams, keep output high, and build a model that actually lasts.

If you work in an agency, you’ve felt this shift. UGC now sits at the centre of paid social, influencer whitelisting, and full-funnel performance. But while belief in UGC is high, access is another story. When creative becomes hard to source, everything downstream is affected.

Couple-led UGC isn’t just for Valentine’s Day. Learn why brands use couple creators year-round, how the format performs, and how to brief couples without losing authenticity.

UGC ads outperform AI ads by feeling real, relatable, and trustworthy. Authentic creators drive stronger engagement, deeper connection, and better conversions where it counts most.

2026 is a reset for TikTok ads. UGC wins with authentic creator content that blends into the feed, builds trust fast, and drives stronger engagement and conversions.

An evening dedicated to UGC creators. Meet our 2025 Creator Award winners and take a look back at what the Twirl ecosystem looked like this year.

With TikTok Shop and viral trends like employee-generated content (EGC), brands have more opportunities to connect with consumers in 2026. As guidelines tighten and new strategies like whitelisting and live shopping grow, UGC becomes even more important.

Social search is reshaping how people discover products, brands, and recommendations online. Platforms like TikTok and Instagram are becoming the go-to search tools, especially for Gen-Z.

There is a whole slew of different types of UGC creators out there. Which one fits both your brand style and products is crucial to creating that personalised feel that makes UGC work so well.

Marketing has fundamentally changed , and in today's world the personal feel of UGC creators and agencies continue to beat out traditional ads.

If you're an agency juggling dozens of client campaigns, you’ve probably felt the pinch “Where on earth do I find authentic creative content that doesn’t feel stale?”. We'll show you how your agency can use UGC effectively for successful client ampaigns.