Blog

Twirl is thrilled to receive the Culture 100 Award 2024, spotlighting our commitment to a progressive, people-first workplace. Recognised by Hyer as exemplary in building an environment where our team thrives. Stay tuned for more on our journey with Culture 100! 🌟

Ready to make your employees the stars? Employee-Generated Content (EGC) is taking over social media, with Social Media Managers gathering their whole team to create authentic, engaging content. From TikTok trends to behind-the-scenes glimpses, EGC humanises brands and connects with audiences in a fresh, relatable way.

As summer heats up, so do the engaging UGC campaigns flooding social media. In the UK, these campaigns drive up sales by 20%, making this season pivotal for brands and marketing agencies. Discover how UGC captures the spirit of summer through authentic experiences with brands. Stay tuned as we spotlight five compelling summer ads that resonate with the season's energy.

Discover how ASOS's #AsSeenOnMe campaign changed e-commerce marketing strategies with user-generated content (UGC). From hashtag beginnings to a digital showcase, consumers now want relatable images within their shopping journey.

Discover why 87% of brands are leveraging UGC to build trust, engage audiences, and boost sales. Learn what UGC is, the different types, and how to integrate it into your marketing strategy effectively.

Allow your audience to step foot into the real world behind your brand with UGC, where true stories take the spotlight. From heartwarming employee tales to the founders' journey and the meticulous craft behind our products, it's all about authentic, emotional connections.

When making sure your creative briefs are aligned with your brand's goals and objectives, there's a tiny detail that makes a huge difference: disclaimers. With rules getting tougher, making these notices clear and visible has never been more important.

To help you navigate the UGC industry, we've compiled a list of key terms you should know. From whitelisting to evergreen content, let's explore the UGC terminology that will elevate your brand and engage your audience!

Finding the perfect UGC creator is important for creating a successful campaign. With Twirl as your matchmaker, discover who resonates with your audience and captures your brand's essence. Dive into our blog for tips on selecting the ideal creator for your UGC campaign!

Discover the power of shoppable videos and how Videowise can enhance your customer engagement and conversion rates using UGC.

Spring is here, and it's time to infuse your campaigns with fresh energy. Discover four exciting ideas for engaging Spring UGC ads: blooming gardens, outdoor adventures, spring cleaning transitions, and the 'Easter Egg' approach.

Welcome to Twirl's UGC Math – the secret equation to supercharge your brand with unbeatable savings! 🚀 Discover how each video credit becomes cheaper as you purchase more. The best part? Your video credits will never expire.

Did you know that older consumers and creators often get overlooked in user-generated content (UGC)? Women over 40 are actually out-earning and out-spending their younger counterparts, but a whopping 87% of menopausal women feel ignored by brands.

Learn how Roccabox used User-Generated Content (UGC) and TikTok to boost conversions and engagement in the fiercely competitive beauty industry, from the Head of Marketing, Emma Kirby.

Step into 2024 with the power of User-Generated Content (UGC), a proven marketing strategy backed by impressive stats. This year's trends, from boosted UGC in ecommerce to dynamic video/live-streaming, AI-powered personalisation, and a focus on sustainability, offer brands a pathway to heightened authenticity, engagement, and loyalty. Let's elevate your brand story to new heights!

User-generated content (UGC) has been a staple for brands seeking authenticity. Now, creator-generated content (CGC) is stepping up. While it shares UGC’s authentic vibe, CGC is produced by professional creators who work closely with brands, ensuring a high quality and the best alignment with the brand’s image. So what sets them apart?

Golden leaves and the aroma of pumpkin spice signal Thanksgiving's arrival—a time to cherish warmth and unity. We've compiled a list of top Thanksgiving inspirations for creators and marketers to craft content that glows with the season's joy, all set to the comforting hum of soft, unifying melodies.

Time's ticking, but it's not too late to whip up some impactful Black Friday UGC ads! If you're short on time, we've got a list of quick-fire ad ideas that you can put together in under 3 minutes.

Autumn is here, and it's the perfect time to spice up your ads! We've found some of the best user-generated content (UGC) ideas inspired by this season that will turn your next campaign into a success.

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?

User-Generated Content (UGC) has become the heartbeat of digital marketing. If you're an aspiring UGC creator, your moment has arrived! Securing your first UGC deals may seem daunting, but fear not. With the right approach and a touch of creativity, you can turn your passion into profit. We'll dive into key strategies to help you land your inaugural UGC opportunities.

Have you ever watched a video and wondered how they make simple content seem so riveting? There’s a good chance you were hypnotized by the magic of B-roll footage! And in today’s world of User Generated Content (UGC), this subtle technique is making waves.

Are you ready to brew up some Halloween magic and leave your competitors spellbound? Look no further! We've been brewing creative cauldrons and have concocted the most bewitching collection of Halloween User-Generated Content (UGC) ideas.

In the world of digital marketing, a network of diverse UGC creators have been the real the game-changer for Twirl. Our creators, hailing from 4 continents, span a wide age range, and represent various niches. The diversity within our UGC creator network is not just a statistic; it's a strategic advantage. Learn more why!

Get ready to meet some incredible individuals who have recently joined our vibrant Twirl creator community - UK edition! Our family of creators continues to grow, and we couldn't be more thrilled to introduce you to these talented souls who are bringing their unique UGC expertise and boundless passion to our platform.

Ever felt your UGC lacked that spark? It might be due to these common mistakes. From dragging pacing to missing out on powerful storylines, we're breaking down the pitfalls you need to avoid (including a cheat sheet full of powerful hooks and CTAs!).

Before the launch of TikTok's Ad Library, deciphering what competitors were up to on TikTok was a real challenge. Marketers had to rely on anecdotal evidence or sporadic ad sightings. Now, they can easily search and view other brands' ads, offering an unparalleled opportunity for analysis.

Creative analysis is a powerful thing – even more when applied to competitor research. Understanding a rival's advertising campaign in depth can reveal opportunities to outperform them. It also ensures that your product consistently meets or exceeds industry standards. Now, the big question is… Where to start ad creative research and compile your creative strategy? 

When it comes to effectively targeting Millennials and Gen X, UGC or User Generated Content is everything. Contrary to popular belief, UGC can be an effective tool for engaging these generations. Here's why!

If you're a marketer looking to create content that converts on social media platforms like Facebook and TikTok, you may be wondering how to brief a user-generated content (UGC) creator. Should you let them loose or hold their hand every step of the way? Fear not, we're here to help.

Move over, traditional ads. There's a new ad creative strategy in town, and it's making a big splash in the world of YouTube. That's right, I'm talking about user-generated content (UGC) in YouTube ads.

As the digital advertising landscape becomes more complex, advertisers are looking for ways to maximize their return on advertising spend (ROAS) and reduce wasted ad spend. One way to do this is through whitelisting: But how can whitelisting level up our ad game and increase ROAS?

If you’re on the hunt for some user-generated content creators (UGC) to promote your brand or product, here are some of the best places to find UGC creators in a way that'll make your inner memester rejoice.

You see lots of people labelled as influencer or creator on social media but what, if anything, is the difference? Does it matter for brands? The short answer is yes, there is a big difference, and as an innovative brand you should know how to leverage content creators for UGC to drive efficient growth!

UGC is incredibly effective for both organic and paid, however, it is very complex and time consuming to produce. Here are 4 things you need to consider when getting started working with creators to produce UGC.

Creating UGC for brands can be very lucrative as a content creator, but it is not without its challenges! If things are not clear and structured from the beginning, it can lead to confusion and disagreements down the line. In this article we outline the key questions creators much answer before creating UGC for a brand!

What is causing this craze? How do UGC strategies differ between brands? And, what does this all mean for content creators around the world?