All things UGC, ad creative and content wisdom, featured in our blog.

February 5, 2024

Roccabox UGC Success Story: Twirl Interview with Emma Kirby

Learn how Roccabox used User-Generated Content (UGC) and TikTok to boost conversions and engagement in the fiercely competitive beauty industry, from the Head of Marketing, Emma Kirby.

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January 17, 2024

Why UGC is a Must for Brands in 2024

Step into 2024 with the power of User-Generated Content (UGC), a proven marketing strategy backed by impressive stats. This year's trends, from boosted UGC in ecommerce to dynamic video/live-streaming, AI-powered personalisation, and a focus on sustainability, offer brands a pathway to heightened authenticity, engagement, and loyalty. Let's elevate your brand story to new heights!

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November 22, 2023

CGC vs UGC: Understanding the Differences

User-generated content (UGC) has been a staple for brands seeking authenticity. Now, creator-generated content (CGC) is stepping up. While it shares UGC’s authentic vibe, CGC is produced by professional creators who work closely with brands, ensuring a high quality and the best alignment with the brand’s image. So what sets them apart?

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November 17, 2023

Embrace the Season of Gratitude: Top Thanksgiving UGC Ideas

Golden leaves and the aroma of pumpkin spice signal Thanksgiving's arrival—a time to cherish warmth and unity. We've compiled a list of top Thanksgiving inspirations for creators and marketers to craft content that glows with the season's joy, all set to the comforting hum of soft, unifying melodies.

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November 13, 2023

Last-Minute UGC Ad Ideas to Win This Black Friday

Time's ticking, but it's not too late to whip up some impactful Black Friday UGC ads! If you're short on time, we've got a list of quick-fire ad ideas that you can put together in under 3 minutes.

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October 26, 2023

Steal these 80 best-performing ad creative ideas for your next campaign: October Edition

Autumn is here, and it's the perfect time to spice up your ads! We've found some of the best user-generated content (UGC) ideas inspired by this season that will turn your next campaign into a success.

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October 17, 2023

What TikTok's New Ad-Free Option Means for Marketers Everywhere

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?

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October 11, 2023

How to Land Your First UGC Deals: A Blueprint for UGC Creators

User-Generated Content (UGC) has become the heartbeat of digital marketing. If you're an aspiring UGC creator, your moment has arrived! Securing your first UGC deals may seem daunting, but fear not. With the right approach and a touch of creativity, you can turn your passion into profit. We'll dive into key strategies to help you land your inaugural UGC opportunities.

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October 2, 2023

What Is B-Roll And Why Is It Important?

Have you ever watched a video and wondered how they make simple content seem so riveting? There’s a good chance you were hypnotized by the magic of B-roll footage! And in today’s world of User Generated Content (UGC), this subtle technique is making waves.

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September 27, 2023

The Best Halloween UGC Ideas - We Did the Haunting for You!

Are you ready to brew up some Halloween magic and leave your competitors spellbound? Look no further! We've been brewing creative cauldrons and have concocted the most bewitching collection of Halloween User-Generated Content (UGC) ideas.

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September 25, 2023

Unlocking Success in UGC: The Power of Creator Diversity

In the world of digital marketing, a network of diverse UGC creators have been the real the game-changer for Twirl. Our creators, hailing from 4 continents, span a wide age range, and represent various niches. The diversity within our UGC creator network is not just a statistic; it's a strategic advantage. Learn more why!

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September 21, 2023

Meet The Rising Stars of Twirl's Creator Community - UK Edition

Get ready to meet some incredible individuals who have recently joined our vibrant Twirl creator community - UK edition! Our family of creators continues to grow, and we couldn't be more thrilled to introduce you to these talented souls who are bringing their unique UGC expertise and boundless passion to our platform.

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August 17, 2023

7 Common UGC Mistakes to Watch Out For (+ Cheat Sheet!)

Ever felt your UGC lacked that spark? It might be due to these common mistakes. From dragging pacing to missing out on powerful storylines, we're breaking down the pitfalls you need to avoid (including a cheat sheet full of powerful hooks and CTAs!).

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August 10, 2023

How To Spy On Competitors' TikTok Ads: TikTok Introduces Ad Library

Before the launch of TikTok's Ad Library, deciphering what competitors were up to on TikTok was a real challenge. Marketers had to rely on anecdotal evidence or sporadic ad sightings. Now, they can easily search and view other brands' ads, offering an unparalleled opportunity for analysis.

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April 20, 2023

How To Compile A Winning Ad Creative Strategy

Creative analysis is a powerful thing – even more when applied to competitor research. Understanding a rival's advertising campaign in depth can reveal opportunities to outperform them. It also ensures that your product consistently meets or exceeds industry standards. Now, the big question is… Where to start ad creative research and compile your creative strategy? 

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April 6, 2023

Older, Wiser, and Social Media-Savvy: UGC Targets Gen X and Millennials Alike!

When it comes to effectively targeting Millennials and Gen X, UGC or User Generated Content is everything. Contrary to popular belief, UGC can be an effective tool for engaging these generations. Here's why!

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April 4, 2023

How to Brief a UGC Creator for Content that Converts

If you're a marketer looking to create content that converts on social media platforms like Facebook and TikTok, you may be wondering how to brief a user-generated content (UGC) creator. Should you let them loose or hold their hand every step of the way? Fear not, we're here to help.

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March 31, 2023

The Rise of User-Generated Content (UGC) in YouTube Ads

Move over, traditional ads. There's a new ad creative strategy in town, and it's making a big splash in the world of YouTube. That's right, I'm talking about user-generated content (UGC) in YouTube ads.

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March 29, 2023

The Secret to Higher Engagement and ROI? Whitelisting for Better Ad Performance

As the digital advertising landscape becomes more complex, advertisers are looking for ways to maximize their return on advertising spend (ROAS) and reduce wasted ad spend. One way to do this is through whitelisting: But how can whitelisting level up our ad game and increase ROAS?

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March 27, 2023

Where to Find UGC Creators for Your Brand: The Best 6 Platforms

If you’re on the hunt for some user-generated content creators (UGC) to promote your brand or product, here are some of the best places to find UGC creators in a way that'll make your inner memester rejoice.

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March 25, 2023

Content Creators vs. Influencers: Whats the Difference!?

You see lots of people labelled as influencer or creator on social media but what, if anything, is the difference? Does it matter for brands? The short answer is yes, there is a big difference, and as an innovative brand you should know how to leverage content creators for UGC to drive efficient growth!

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March 25, 2023

How to Create Highly Effective UGC Projects!

UGC is incredibly effective for both organic and paid, however, it is very complex and time consuming to produce. Here are 4 things you need to consider when getting started working with creators to produce UGC.

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March 25, 2023

5 Questions Creators Must Ask for Great UGC Videos

Creating UGC for brands can be very lucrative as a content creator, but it is not without its challenges! If things are not clear and structured from the beginning, it can lead to confusion and disagreements down the line. In this article we outline the key questions creators much answer before creating UGC for a brand!

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January 28, 2023

What The UGC Craze Is All About

What is causing this craze? How do UGC strategies differ between brands? And, what does this all mean for content creators around the world?

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