Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.



Pets



Beauty & cosmetics

Food & beverage

Agencies


Health & wellness

Managed Service
Done-for-you UGC video ads
No time, no team, no problem. If brainstorming ad ideas feels like a chore, our managed service steps in. We handle the creative lift and deliver high-converting UGC ads in three steps. All creator costs included.
1. Kick-Off Call & Brand-Deep Dive
We dive into your brand
We kick things off with a focused 30-minute call to get to the heart of your brand, tone, and goals.
Then we roll up our sleeves. Our team researches your market, analyzes top-performing content, and identifies what’s working (and what’s not) in your space. We use powerful tools like Adspy, Foreplay, Afterlib, and Brand24, plus insights from 500+ monthly Twirl campaigns, to shape a brief that’s strategic, and built to convert.
Then we roll up our sleeves. Our team researches your market, analyzes top-performing content, and identifies what’s working (and what’s not) in your space. We use powerful tools like Adspy, Foreplay, Afterlib, and Brand24, plus insights from 500+ monthly Twirl campaigns, to shape a brief that’s strategic, and built to convert.



2. Research & Concept Development
Data-driven concept & brief development
Your strategist develops high-performing briefs & variations to maximize testing opportunities.
Once ready, your concepts appear in your Twirl dashboard for review and approval. Tweak on your own or discuss changes with your creative strategist!
Once ready, your concepts appear in your Twirl dashboard for review and approval. Tweak on your own or discuss changes with your creative strategist!



3. Content & Post-Production
From brief to breakthrough ads in 7 days
Once your campaign is live, we can either assign handpicked creator recommendations from our roster or open your brief for new creator applications.
Once creators are selected, they’ll get to work and deliver impactful ads aligned with your brief — typically within 7–10 days.
Once creators are selected, they’ll get to work and deliver impactful ads aligned with your brief — typically within 7–10 days.
Post-production included
Expert content review
Raw and edited versions included
Multi-format delivery
Unlimited usage rights included



The secret weapon of 700+ other marketing teams
.png)



.png)
.png)
Pricing
Pricing
Transparent packages, tailored to your needs
We offer flexible packages tailored to your needs, with all creator costs included. Once launched, you can oversee and manage your campaigns directly in the Twirl dashboard.
From
£1760
Per Campaign
Based on 2 new concepts, with 3 additional variations.
Our managed service includes
No monthly commitments, one-off packages
Creator costs
Full creative research & competitor analysis
Brief development
Custom creator recommendations
UGC ads made by a premium creator
Free multi-format-delivery
Dedicated project supervisor via Slack or email
Raw edit & edited version
Post-production editing
Professional content review
Revisions included
What works best for your team?
Self-serve vs. managed
Self-serve vs. managed
Full control when you want it. Expert support when you need it.
Brief & Script Creation
Kickoff Call & Brand Deep Dive
Competitor & Trend Research
Dedicated Creative Strategist
Creator Selection
Project Management
Revisions & Feedback Loop
Post-Production Editing
Pricing
Self-serve
You provide your own
✅ You choose
✅ In-platform
✅
✅
Pay per video
Managed service
✅ Included
✅ Included
✅ Included
✅ Included
✅ Choose or let us select/recommend
✅ In-platform
✅
✅
Flat-rate packages incl. creator costs