Impactful UGC video ads for beauty & cosmetic brands

We help beauty brands grow with UGC that feels real, performs well, and still looks beautifully curated.

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See examples

No subscriptions. No contracts. Just pay-per-video content, from £180 per video.

We work with 300+ forward-thinking beauty & cosmetics brands

Cosmetics

Wellness

Cosmetics

Haircare

Make-up

Apps & software

Book a chat with us!

Book a free demo with our UGC experts to explore how we work, see the platform in action, ask for advice, and uncover what's possible!

Get a full walkthrough of the platform and our services

Get clear, transparent pricing options for your content needs

Get advice on how your brand can use UGC effectively

Get creator recommendations and real content examples

Get access to a free creative strategy session

"Leveraging Twirl has skyrocketed our production operation, and I feel the platform is ahead of the curve in many ways in the landscape."

Leaf Home

Danielle, Senior Manager Social

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Even if we don’t team up, you’ll walk away with expert UGC tips you can use right away.

Built for beauty brands

Our platform is just the start. We offer hands-on support and scalable, budget-friendly solutions to get authentic content for your marketing team.

Access to top creator talent in beauty

From skincare to haircare and beyond: Choose from a vetted list of high-quality creators, ensuring the perfect match for your projects.

Optimised for all social platforms

We allow you to brief complex projects with multiple raw footage and variations. Add as many variations as you would like to video projects to test hooks, CTAs or more!

Affordable content solution

We don't charge subscription or platform, simply pay per video. Use your video credits for any of your projects you need content for to move quickly.

All-inclusive content delivery

Get all the raw footage along with your fully edited videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Multi-user access, dedicated support and more

We know that brands need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Better ROI and unlimited usage rights

Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.

Authenticity that converts

Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.

Tailored to your budget

We understand that startups and SMBs need flexible content solutions. Get high-quality UGC that fits your budget, with no compromise on quality.

Get raw footage and all formats you need

Get all the raw footage along with your finished videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Strategic growth support

We know that startups and SMBs need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Over 2,000 beauty creators from all walks of life

Our UGC examples

Beauty/Cosmetics

Highborn London

Pippa

Beauty/Cosmetics

Embryolisse

Genesis

Beauty/Cosmetics

AndBegin

Emma

Beauty/Cosmetics

Umberto Giannini

Jess

Beauty/Cosmetics

Skin+Me

Amber

Beauty/Cosmetics

Dermatica

Rishal

Brand love stories

Discover what our brands have to say about their experience with us.

"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."

Annabel, Account Manager @ 303 London

Agency

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"

Bexley, Senior Paid Media Manager @ Bind Media

Agency

"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."

Eliza, Head of Brand & Growth Marketing @ Octopus Legacy

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 4000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators