Managing UGC across multiple brands used to slow Vagabond Digital down. With Twirl, they now produce content quickly, using one simple workflow that supports every client.
August 18, 2025
Company Name: Vagabond Digital
Industry: Marketing Agency
Vagabond Digital is a performance agency for DTC and retail brands, known for combining sharp strategy with bold creative. Their team works across paid media, organic content, and performance creative, offering a full-funnel approach tailored to each brand’s growth stage and goals.
With in-house capabilities across all major platforms, Vagabond helps brands scale through a mix of experimentation, testing and channel-specific expertise.
Before partnering with Twirl, one of Vagabond’s biggest challenges was how time-intensive it was to manually source UGC creators.
The team spent hours searching across multiple platforms, trying to find creators who matched the brand’s tone, appealed to the target audience, had availability, and could work within budget. It was hard to tick all the boxes, and the process regularly slowed down timelines and reduced efficiency.
Content quality was another challenge. It was difficult to know whether a creator had relevant experience or could deliver to the expected standard. And when content didn’t hit the mark, timelines slipped further.
Without a streamlined process, results were unpredictable, and campaign scalability became a real challenge - especially when working across multiple brands with different needs.
Twirl gave Vagabond a faster and more reliable way to source creators and manage content production from start to finish.
Instead of platform-hopping for creator outreach, the team can now find creators in one place - creators who are ready to work, aligned with the brief, and have experience delivering the type of content their clients need.
Twirl’s workflow is easy to manage, with clear brief structures, repeat creator options and faster turnaround times. From choosing creators to content delivery, everything runs in one system, giving the team better visibility across deadlines and more control over output.
Since using Twirl, Vagabond has been able to scale UGC production quickly and consistently, without overloading the team. Time spent sourcing and managing creators has since dropped, giving them more space to focus on strategy and creative direction.
For one of their beauty clients, Twirl made it easier to feature a broad mix of creators on TikTok — showcasing products through everyday routines, hauls and tutorials. This approach was key for the brand, as they wanted their content to feel inclusive, relatable and reflective of their audience.
The results showed up quickly. A split-screen haul video passed 200,000 views. A New Year’s resolution video focused on ageing skin reached over 110,000. And a festive “spend the evening with mum and family” edit gained more than 160,000 views. All content was shared natively on TikTok and helped the brand show up in a way that felt real — building visibility and trust through everyday moments that made sense for their product and audience.
"Twirl is a fabulous platform for agencies with busy schedules that require high-quality UGC content from a variety of creators for different brands, especially when we have tight deadlines to meet!”
- Vagabond Social Team
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Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
