The #1 UGC Platform

Scale your summer-ads with authenticUGC contentcreator videosproduct videosexplainer videos

Twirl is your partner for user-generated content (UGC) production. With our network of 5,000+ content creators across the UK, US and Europe we produce premium UGC video and image content for your ads, website, email and social channels.

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42746 content assets delivered to 700+ happy brands & agencies

Beauty & cosmetics

Apps & software

Beauty & cosmetics

Apps & finance

Beauty & cosmetics

Apps & software

Food & beverage

Consumer services

Food & beverage

Consumer

Apps & software

Health & wellness

Pets

Health & wellness

Beauty & cosmetics

The Problem

Content creation is hard

We know from our own experience how hard it is to produce content consistently that performs.

Tedious price negotiations and contract handling

Limited UGC creator access in diverse niches

Inconsistent quality or no scripting expertise

Tedious price negotiations and contract handling.

Limited creator access in diverse niches.

Inconsistent content quality & no scripting expertise.

The solution

Twirl is your partner in content creation

Twirl is your content partner

Our platform is just the start. With our network of only the top creators combined with our expertise in creative strategy and project management, our goal is to make sure you succeed with every UGC campaign.

High-quality content creators from a wide range of niches

We find you a curated list of high-quality creators tailored to your needs, ensuring the perfect match for your UGC projects.

Better ROI and unlimited usage rights

Get the most value for your money with Twirl’s all-inclusive pricing with each video, ensuring a better return on investment.

Simple pay-as-you-go structure

Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.

All-inclusive content delivery

Receive the fully edited asset, the raw edit, and any aspect ratios you need at no extra cost, giving you full control for future edits.

On-demand support for project management, creator matching, and scripting

Manage projects easily with our dashboard. Need support? We're just a Slack message or email away. Enjoy free strategy sessions, bespoke creator matching, webinars, bi-weekly inspiration, and professional content reviews for top-quality results.

Better ROI and unlimited usage rights

Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.

High-quality creators and wide range of niches

Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.

Simple pay-as-you-go structure

Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.

All-inclusive content delivery

Receive the fully edited asset, the raw edit, and any aspect ratios you need at no extra cost, giving you full control for future edits.

On-demand support in project management, creator matching, and scripting

Enjoy free strategy sessions, bespoke creator matching, useful webinars, bi-weekly inspiration sent to your inbox and professional content review for top-quality results.

See how top brands scale
their content with Twirl

The behind-the-scenes look at how brands are winning the content game with Twirl.

Reduced CPA by 57% on TikTok

Home & Living

Papier Turned the Page on UGC - and Got Better Results

Discover how Papier upgraded their UGC process with Twirl - delivering faster campaigns, increased content variety, and lower CPAs without the stress of managing creators manually.

High-performing UGC on YouTube Shorts

Pharmaceuticals

Breaking the Stigma Around Men’s Health with UGC

Sons uses content to build connection around real topics — but managing creators manually wasn’t scalable. With Twirl, they found a more effective way to create UGC that’s consistent and easy to run.

Over 50+ UGC campaigns produced on Twirl

Agency

Global Brands Found the Perfect UGC Partner in Twirl

Managing content across multiple drinks brands is no small task. Twirl helped Global Brands replace manual creator sourcing with a streamlined system, cutting production time and delivering authentic UGC that consistently outperformed on paid.

The secret weapon of 700+ other marketing teams

See all success stories

Twirl makes the
best of all worlds

Flexible pay-per-video

Dedicated support

Costs

Creator quality

Turnaround time

Content quality

Creative strategy support

Control over content

High

Within 10 days

High

Let's chat

In-house

$$
(including salaries)

Uncertain

Unpredictable

Uncertain

Agencies

$$$

Usually good

3-4 weeks

Good

Other platforms

Uncertain

Days

Uncertain

Our simple process for
seamless content creation

Our simple process

1. Submit Brief — Or Let Us Handle It

Create a brief or let us handle it

Want to take the lead? Create your own briefs, pick UGC videos or images, describe your product or service, and set your content goals.

Prefer full support? Opt in for our managed service, and we’ll develop bulletproof concepts and scripts based on your goals. Learn more about our options:

Self-serve

Managed

2. Match Talent

Get matched top with creator talent

Launch your brief and get a curated list of top creators in just days. Manage applications and track project progress in your dashboard, with support every step of the way.

Looking for a specific creator? We’ll find them for you.

See examples

3. Get Content

Get high-quality UGC back, expertly reviewed

We make sure your content matches your brief before we send it to you. Submit revisions in the platform! Download and use your content on (paid) social, website, email.

Revisions included

Expert review

Raw and edited versions included

Multi-format delivery

Post-production editing

Get UGC today

5,000+ vetted
UGC creators from all walks of life

5000+ 
vetted creators in every niche

From health to beauty to food, we’ll match you with the perfect creator for your campaign. We only select the best through a rigorous vetting process, ensuring you work with top-tier UGC creators.

Embryolisse

Genesis

Beauty/Cosmetics

Apex Rides

Mars

Health/Wellness

be. Cocktails

Monica

Food/Beverage

Embryolisse

Genesis

Beauty/Cosmetics

Tough vetting process, we only select the best

The most talented creators from ages 18-60+

Diverse niches: Health, kids, fitness, pets, food & more!

View examples

User love stories

Discover what our users have to say about their experience with us.

"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."

Annabel, Account Manager @ 303 London

Agency

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"

Bexley, Senior Paid Media Manager @ Bind Media

Agency

Sarah, Growth Marketing @ Treatwell

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

Get Started

For creators