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Twirl is your content creation partner in producing authentic and engaging UGC (user-generated content) through a network of vetted, diverse UGC creators. We make high-quality UGC creation scalable and efficient.
Our creators specialize in short-form UGC videos that convert. That includes unboxings, testimonials, how-to demos, “TikTok made me buy it” style videos, product comparisons, before-and-after clips, and anything that looks native to TikTok, Instagram Reels, Meta, YouTube or even Pinterest, all tailored to paid ads, organic content, or landing pages.
We do both. You can either plug into our platform and start briefing on your own, or let our team handle the full creative strategy, from scriptwriting to creator briefing, so you get performance-driven content without lifting a finger.
Twirl isn’t just a UGC platform. It delivers the same level of service you’d expect from a UGC agency, but powered by technology that makes everything faster, more transparent, and easier to scale.
While some platforms look cheaper upfront, they often unbundle essential things and charge for them later. Revisions, creator upgrades, different formats, and aspect ratios are frequently treated as add-ons. Over time, those extras add up and usually cost more than expected.
The other key difference is how campaigns are run. Every project is overseen by a dedicated project manager who handles creator communication, timelines, and delivery end-to-end. You’re not managing freelancers or chasing updates. We work in the way that suits your team, whether that’s Slack or email, with a clear point of contact at all times.
In short, Twirl combines agency-level execution with a technology platform that removes friction. That’s what allows teams to move faster, stay organised, and scale content without adding operational overhead.
We don’t charge any additional platform fees. On Self-Serve, you purchase video credits and launch campaigns as needed. On our monthly plans (Creative Partner and End-to-End), you can customise your monthly plan for concept development and campaign support, plus fixed per-video and variation costs. Pricing stays consistent across creators, so there’s no negotiation and no surprise rates.
We work with growing brands, consumer companies, and agencies across beauty, wellness, food & bev, fitness, home, travel, consumer services and software, pets and more — from scrappy teams to established companies spending £100k+/month on ads. If you care about high-quality, authentic content that drives results, we’re probably a fit.
We are so confident in our creators' talent that, if you're really not happy with the content you receive, we offer a video credit refund of content you don't like and wouldn't want to use, so you can use them in a new campaign. Remember, revisions are included and we always encourage brands & agencies to send any edit revision requests first to give the creator the chance to amend. You can use refunded video credits on a new campaign with a new creator selection. Please note that refunded credits for assets cannot be downloaded and used on any platform, website or other channels.
Yes, if something doesn’t match the original brief, we’ll make sure it’s revised at no extra cost. We don’t offer revisions for changes that weren’t part of the original brief, so it’s important to include all key details upfront. But don’t worry, we’ll guide you through the process to make sure your brief sets everything up for success.
We don’t offer general discounts, but we’re proud to support certain founders through our Underrepresented Founder Initiative. This program is designed for women- and minority-owned businesses to help ease some of the financial challenges of marketing.
If your business qualifies, you can benefit from discounted pricing options as part of this initiative. Learn more about the initiative here.
Every video produced through Twirl is one single video, but we also allow you to purchase extra variation credits for a small fee. You can add as many variations as you would like to video projects. You can even re-open previous projects is you would like the creators to produce more variations of an ad that works!
Our pricing is fully flexible. You can top up your video credit balance with any amount, at any time. The only requirement is a minimum first purchase of 4 video credits. After that, you’re free to buy as many (or as few) credits as you need. Use them over a week or a year — your credits never expire.
No onboarding fees or lock-ins, no platform charges, and no confusing package pricing like other platforms.
Our standard turnaround time is 7–10 days, though many creators deliver faster.
That said, great UGC can take a little time. Many of our creators have families, full-time jobs, or rely on kids or pets to feature in the content — so they often wait for the right moment, setting, or lighting to capture something that feels natural and high-quality.
If your campaign involves a physical product, the timeline starts once the product has been received. If there’s no physical product (e.g. an app or digital service), the timeline starts as soon as a creator has been assigned to your campaign.
Some of our customers use the platform self-serve, so you can create your own brief using our Brief Builder and order content on demand.
But if you’d like more support (maybe you’re not sure what type of videos to produce or want help shaping your strategy), we offer our monthly plans. Our team will help with full creative research, ideation, and building a performance-focused brief for you.
We are not an influencer platform. Most of our content creators focus on creating the most engaging content for you to run on paid ads or posting organically. We do offer creator whitelisting which is where creators post and allow you to put money behind the post, however most creators have <10k followers.
You get a 100% usage license for all of the content you produce and approve on Twirl. The content is yours to use for organic, paid social, website, or email. Usage rights can be a complex topic so if you'd like to learn more about how usage rights work at Twirl, do not hesitate to reach out so we can clarify any concerns.
Yes, we do offer our UGC services for agencies that would like to leverage our platform for their clients. Get in touch with our team to learn more!
We are currently focused on the UK and US market but do also have a great network of creators in the EU (Germany, Italy, France, Spain) and Australia. Our team is globally remote operating across multiple timezones.