When it comes to effectively targeting Millennials and Gen X, UGC or User Generated Content is everything. Contrary to popular belief, UGC can be an effective tool for engaging these generations.
Don't believe us? According to HubSpot, Millennials and Gen X are the top dogs when it comes to buying products directly on social media, with a whopping 26% and 23% respectively. So if you're looking to reach these generations, UGC can be the way to go.
But wait, there's more! Despite its reputation for being a platform for the youngins, TikTok has a surprisingly large following among the over-30 crowd, with 53% of its users falling into that age range, according to Statista. So don't count out the older generations when it comes to social media engagement.
In fact, Twirl is leading the charge with 40% of its creators being over 30, and a solid 20% of them being Gen X! We had three campaigns in March featuring Gen X creators that reached the top 10% of conversions. Not too shabby, right?
So if you're a brand looking to target creators over 30, Twirl could be the perfect platform for you. Your ideal consumer/UGC creator could already be waiting for you there, singing "I'm a Millennial/Gen X creator, in a UGC woOorld". 🎶 Okay, maybe not singing, but you get the idea.
So ditch the old-school marketing methods and give UGC a try – you might just be surprised at the results!