Dragging pacing, monotonous frames, or a dull hook? Don't let these 7 UGC mistakes tank your content. Whether you're a brand, agency, or a content creator – take note of these prevalent mistakes. Avoiding them will significantly elevate your UGC game:
Neglecting Text Overlays & Captions
Given it's 2023, videos should have text overlays and captions. Not only do they boost engagement, but they also assist those with hearing challenges and viewers on mute.
Example UGC with Milk & More
No one likes content that moves at a snail's pace. Edit out unnecessary pauses and dead spaces for better flow. For instance, tools like Premiere Pro or CapCut can help you streamline your content for a brisk pace. Think of it like this: no one wants to be stuck behind a slow walker in a bustling place. Keep your content moving!
Absent or Dull Storyline
The essence of UGC is a captivating storyline. Ensure your content has a robust narrative arc. Numerous tools and frameworks can help craft an engaging UGC tale. Equip your creators with clear guidance! When using Twirl, we guide you through our brief builder, ensuring the creator knows exactly what to do.
Your content's opening is crucial. Spend ample time crafting a magnetic hook that sets the tone. If you're stuck, we've compiled a great hook and CTA resource here to guide you (copying welcome!).
Always diversify your visuals. If you're showing a testimonial, switch the frame every couple of seconds. Incorporate B-roll footage. Remember, variety keeps viewers hooked.
Stagnant Frame Focus
It's not just about changing frames; play with zoom levels too. A dynamic visual approach, like zooming in and out, can be particularly effective for testimonials and reviews.
Ignoring Native Text
Platforms like Facebook, Reels, and TikTok have their native text styles. While custom fonts might be a hit in-house, for ads, stick to what's platform-specific. It ensures a smoother viewing experience.​
To wrap it up, while other elements matter, a potent storyline can make or break your UGC. Study and learn from the best UGC narratives out there, and infuse their magic into your content.
Thanks for reading! If you have UGC pet peeves or insights to share, let's chat!