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User-generated content (UGC) has been a staple for brands seeking authenticity. Now, creator-generated content (CGC) is stepping up. While it shares UGC’s authentic vibe, CGC is produced by professional creators who work closely with brands, ensuring a high quality and the best alignment with the brand’s image. So what sets them apart?

Golden leaves and the aroma of pumpkin spice signal Thanksgiving's arrival—a time to cherish warmth and unity. We've compiled a list of top Thanksgiving inspirations for creators and marketers to craft content that glows with the season's joy, all set to the comforting hum of soft, unifying melodies.

Time's ticking, but it's not too late to whip up some impactful Black Friday UGC ads! If you're short on time, we've got a list of quick-fire ad ideas that you can put together in under 3 minutes.

Autumn is here, and it's the perfect time to spice up your ads! We've found some of the best user-generated content (UGC) ideas inspired by this season that will turn your next campaign into a success.

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?

User-Generated Content (UGC) has become the heartbeat of digital marketing. If you're an aspiring UGC creator, your moment has arrived! Securing your first UGC deals may seem daunting, but fear not. With the right approach and a touch of creativity, you can turn your passion into profit. We'll dive into key strategies to help you land your inaugural UGC opportunities.

Have you ever watched a video and wondered how they make simple content seem so riveting? There’s a good chance you were hypnotized by the magic of B-roll footage! And in today’s world of User Generated Content (UGC), this subtle technique is making waves.

Are you ready to brew up some Halloween magic and leave your competitors spellbound? Look no further! We've been brewing creative cauldrons and have concocted the most bewitching collection of Halloween User-Generated Content (UGC) ideas.

In the world of digital marketing, a network of diverse UGC creators have been the real the game-changer for Twirl. Our creators, hailing from 4 continents, span a wide age range, and represent various niches. The diversity within our UGC creator network is not just a statistic; it's a strategic advantage. Learn more why!

Get ready to meet some incredible individuals who have recently joined our vibrant Twirl creator community - UK edition! Our family of creators continues to grow, and we couldn't be more thrilled to introduce you to these talented souls who are bringing their unique UGC expertise and boundless passion to our platform.

Ever felt your UGC lacked that spark? It might be due to these common mistakes. From dragging pacing to missing out on powerful storylines, we're breaking down the pitfalls you need to avoid (including a cheat sheet full of powerful hooks and CTAs!).

Before the launch of TikTok's Ad Library, deciphering what competitors were up to on TikTok was a real challenge. Marketers had to rely on anecdotal evidence or sporadic ad sightings. Now, they can easily search and view other brands' ads, offering an unparalleled opportunity for analysis.