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Gift guides aren’t just for Christmas. Here’s how brands use UGC creators to make gifting content feel human, helpful and relevant all year - plus what to plan ahead for if you’re thinking about Black Friday or any special occasion.

Black Friday ad costs are climbing, so picking the right content strategy matters. Should you invest in influencers for reach, or UGC creators for affordable short-form videos? Here’s what brands need to know.

Get ready to create impactful Black Friday campaigns using UGC! We include essential tips on what buyers expect in ads, creative UGC content ideas, and catchy hooks to capture attention this Black Friday.