Creator & Influencer Tips

Gift guides aren’t just for Christmas. Here’s how brands use UGC creators to make gifting content feel human, helpful and relevant all year - plus what to plan ahead for if you’re thinking about Black Friday or any special occasion.

Black Friday ad costs are climbing, so picking the right content strategy matters. Should you invest in influencers for reach, or UGC creators for affordable short-form videos? Here’s what brands need to know.

Discover why 87% of brands are leveraging UGC to build trust, engage audiences, and boost sales. Learn what UGC is, the different types, and how to integrate it into your 2025 marketing strategy effectively.

Finding the perfect UGC creator is important for creating a successful campaign. With Twirl as your matchmaker, discover who resonates with your audience and captures your brand's essence. Dive into our blog for tips on selecting the ideal creator for your UGC campaign!

Did you know that older consumers and creators often get overlooked in user-generated content (UGC)? Women over 40 are actually out-earning and out-spending their younger counterparts, but a whopping 87% of menopausal women feel ignored by brands.

User-Generated Content (UGC) has become the heartbeat of digital marketing. If you're an aspiring UGC creator, your moment has arrived! Securing your first UGC deals may seem daunting, but fear not. With the right approach and a touch of creativity, you can turn your passion into profit. We'll dive into key strategies to help you land your inaugural UGC opportunities.

In the world of digital marketing, a network of diverse UGC creators have been the real the game-changer for Twirl. Our creators, hailing from 4 continents, span a wide age range, and represent various niches. The diversity within our UGC creator network is not just a statistic; it's a strategic advantage. Learn more why!

When it comes to effectively targeting Millennials and Gen X, UGC or User Generated Content is everything. Contrary to popular belief, UGC can be an effective tool for engaging these generations. Here's why!

If you're a marketer looking to create content that converts on social media platforms like Facebook and TikTok, you may be wondering how to brief a user-generated content (UGC) creator. Should you let them loose or hold their hand every step of the way? Fear not, we're here to help.