Blog

The internet had a busy summer 🔥. Here's what we can learn from this summer’s viral trends.

Love multiple UGC submission? Discover which content resonates best, drives more conversions, and helps you make data-driven decisions.

Twirl is thrilled to receive the Culture 100 Award 2024, spotlighting our commitment to a progressive, people-first workplace. Recognised by Hyer as exemplary in building an environment where our team thrives. Stay tuned for more on our journey with Culture 100! 🌟

Ready to make your employees the stars? Employee-Generated Content (EGC) is taking over social media, with Social Media Managers gathering their whole team to create authentic, engaging content.

As summer heats up, so do the engaging UGC campaigns flooding social media. In the UK, these campaigns drive up sales by 20%, making this season pivotal for brands and marketing agencies. Discover how UGC captures the spirit of summer through authentic experiences with brands. Stay tuned as we spotlight five compelling summer ads that resonate with the season's energy.

Discover how ASOS's #AsSeenOnMe campaign changed e-commerce marketing strategies with user-generated content (UGC). From hashtag beginnings to a digital showcase, consumers now want relatable images within their shopping journey.

Discover why 87% of brands are leveraging UGC to build trust, engage audiences, and boost sales. Learn what UGC is, the different types, and how to integrate it into your 2025 marketing strategy effectively.

Allow your audience to step foot into the real world behind your brand with UGC, where true stories take the spotlight. From heartwarming employee tales to the founders' journey and the meticulous craft behind our products, it's all about authentic, emotional connections.

When making sure your creative briefs are aligned with your brand's goals and objectives, there's a tiny detail that makes a huge difference: disclaimers. With rules getting tougher, making these notices clear and visible has never been more important.

To help you navigate the UGC industry, we've compiled a list of key terms you should know. From whitelisting to evergreen content, let's explore the UGC terminology that will elevate your brand and engage your audience!

Finding the perfect UGC creator is important for creating a successful campaign. With Twirl as your matchmaker, discover who resonates with your audience and captures your brand's essence. Dive into our blog for tips on selecting the ideal creator for your UGC campaign!

Discover the power of shoppable videos and how Videowise can enhance your customer engagement and conversion rates using UGC.