A practical guide for agencies offering UGC to clients. Learn how to position UGC in your proposals, shape briefs that creators can deliver against, and build a workflow that gives you more content without adding strain to your team.
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UGC has become one of the most requested content types from brands, and agencies are now expected to deliver it alongside their existing services. But knowing how to pitch UGC, package it, and run it without creating extra work is where most teams get stuck.
We’ve turned our insights from thousands of UGC assets into a practical guide for agencies.
This guide is designed to help agencies sell UGC confidently, build a smooth workflow, and turn creator content into a reliable revenue stream.
Twirl helps agencies source and brief creators quickly, with over 6,000+ vetted UGC creators across the UK, US and Europe. Agencies use Twirl to run UGC for multiple clients, keep quality high, and avoid the operational mess that often comes with managing creators manually.
To date, agencies have created tens of thousands of assets on Twirl, used across ads, websites, emails, landing pages and organic content.
The workflows, briefs and processes inside this guide come directly from real client work and creator data.
Who is this guide for?
Agencies, social teams and performance marketers looking to add UGC into their service offering.
Is the guide free?
Yes - it’s a free download from Twirl.
What’s inside the guide?
Pitching frameworks, pricing ideas, briefing templates, client objection responses and practical ways to build UGC into your current workflow.
How do I use it?
Use it to shape client pitches, build internal processes, and plan how UGC fits into your paid, organic and content delivery.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.