Case Studies & Insights

Looking for inspiration for your Q4 campaigns? We’ve pulled together 25 TikTok ads that we actually clicked on — with examples, insights, and takeaways you can apply to your own Black Friday, Christmas, and holiday campaigns.

Social search is reshaping how people discover products, brands, and recommendations online. Platforms like TikTok and Instagram are becoming the go-to search tools, especially for Gen-Z.

The internet had a busy summer 🔥. Here's what we can learn from this summer’s viral trends.

Love multiple UGC submission? Discover which content resonates best, drives more conversions, and helps you make data-driven decisions.

Discover how ASOS's #AsSeenOnMe campaign changed e-commerce marketing strategies with user-generated content (UGC). From hashtag beginnings to a digital showcase, consumers now want relatable images within their shopping journey.

When making sure your creative briefs are aligned with your brand's goals and objectives, there's a tiny detail that makes a huge difference: disclaimers. With rules getting tougher, making these notices clear and visible has never been more important.

To help you navigate the UGC industry, we've compiled a list of key terms you should know. From whitelisting to evergreen content, let's explore the UGC terminology that will elevate your brand and engage your audience!

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?