Case Studies & Insights

Social search is reshaping how people discover products, brands, and recommendations online. Platforms like TikTok and Instagram are becoming the go-to search tools, especially for Gen-Z.

Looking for inspiration for your Q4 campaigns? We’ve pulled together 25 TikTok ads that we actually clicked on — with examples, insights, and takeaways you can apply to your own Black Friday, Christmas, and holiday campaigns.

The internet had a busy summer 🔥. Here's what we can learn from this summer’s viral trends.

Love multiple UGC submission? Discover which content resonates best, drives more conversions, and helps you make data-driven decisions.

Discover how ASOS's #AsSeenOnMe campaign changed e-commerce marketing strategies with user-generated content (UGC). From hashtag beginnings to a digital showcase, consumers now want relatable images within their shopping journey.

When making sure your creative briefs are aligned with your brand's goals and objectives, there's a tiny detail that makes a huge difference: disclaimers. With rules getting tougher, making these notices clear and visible has never been more important.

To help you navigate the UGC industry, we've compiled a list of key terms you should know. From whitelisting to evergreen content, let's explore the UGC terminology that will elevate your brand and engage your audience!

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?