Read more on how useful User-generated content can be useful for agencies
If you're an agency juggling dozens of client campaigns, starred briefs and content-crunch deadlines, you’ve probably felt the pinch “Where on earth do I find fresh, authentic creative content that doesn’t feel shoe-horned or stale?”
We believe agencies deserve better than clunky workflows, endless creator hunts and budget surprises. That’s why we built a platform that’s for agencies who want to scale content, bring authenticity front and centre and keep the creative vibe high (without the chaos). We’ve seen how UGC for agencies can flip a campaign from “meh” to “heck yes”.
Rather than waiting weeks for a typical shoot, agencies applying UGC can brief, match and receive high-quality deliverables in days, thanks to our streamlined process.
As agency Vagabond Digital scaled multi-brand campaigns, they faced time-intensive creator sourcing and inconsistent output. Partnering with Twirl streamlined the workflow, one platform to brief, select, and deliver to creators. This resulted in faster production, inclusive creator diversity and viral UGC hits of 110 K–200 K+ views.
You submit a brief or with our Managed Service, done-for-you UGC video ads. We will complete a brand deep-dive and competitive research to creator selection, production and post-production, Then we match you to creators who actually fit the niche. You get the assets, you approve. Simple. Use them across social, websites, email. We handle the messy bits like matching, editing and rights.
“How do agencies brief UGC creators”
When you use Twirl's platform as your UGC workflow, you're provided with a brief template etc.- a strong brief will save back-and-forth and protects brand quality.
“Best way for agencies to manage UGC creators”
On Twirl's platform you can have can organise each of your clients into separate brand profiles, but all under one workflow to make managing UGC creators very easy.
To help agencies find UGC creators and build a trusted creator partnership, Twirl has a creator roster feature where you can save (or 'favourite') creators who you've enjoyed working with in the past, or would love to in future. Creators need to accept this invite, and then they can quickly be notified about any new projects.
Having a dedicated project manager on a UGC platform like Twirl will take the heavy load off of agencies after they have submitted their briefs.
Make your brief clear, what vibe you want, who the creator is, tone, setting, deliverables. Then let the creator bring the authenticity. Use those raw edits in your clients’ channels. Track how the UGC performs versus traditional content. You’ll often see engagement go up.
Learn More
If your agency is ready to move fast, scale smart and serve your clients with content that actually feels real, then embracing UGC for your agency is right for you. Book yourself a discovery call with us for a refined solution on how user-generated content for your business, can bring authenticity to your brand as well as leads.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
