Blog

Marketing has fundamentally changed , and in today's world the personal feel of UGC creators and agencies continue to beat out traditional ads.

If you're an agency juggling dozens of client campaigns, you’ve probably felt the pinch “Where on earth do I find authentic creative content that doesn’t feel stale?”. We'll show you how your agency can use UGC effectively for successful client ampaigns.

After a busy day at CreatorFest, we left with a clear sense of how the industry is shifting toward honest, relatable creator content. This is our round-up of the ideas that will shape UGC in the year ahead.

Learn more about how UGC Ads could benefit the reputation of your business and products.

Gift guides aren’t just for Christmas. Here’s how brands use UGC creators to make gifting content feel human, helpful and relevant all year - plus what to plan ahead for if you’re thinking about Black Friday or any special occasion.

How to repurpose Christmas UGC for Boxing Day and January. Tweak hooks, update captions, shift gifting angles into winter self-care, and make festive creator content last into the new year without reshoots.

Looking for inspiration for your Q4 campaigns? We’ve pulled together 25 TikTok ads that we actually clicked on — with examples, insights, and takeaways you can apply to your own Black Friday, Christmas, and holiday campaigns.

Black Friday ad costs are climbing, so picking the right content strategy matters. Should you invest in influencers for reach, or UGC creators for affordable short-form videos? Here’s what brands need to know.

With the right approach, you can make your Black Friday content work harder, saving time and money while building lasting connections with customers.

Get ready to create impactful Black Friday campaigns using UGC! We include essential tips on what buyers expect in ads, creative UGC content ideas, and catchy hooks to capture attention this Black Friday.

Have you noticed that Instagram posts from business accounts have started showing up on Google? From July 2025, Instagram is allowing Google (and other search engines) to index public posts - everything from Reels to static photos can now appear outside of the app.

Everyone’s talking about “authenticity” in content, but street interviews are walking the walk. From viral TikToks to brand-led Q&As, this raw format is proving it can do more than just entertain.