How to repurpose Christmas UGC for Boxing Day and January. Tweak hooks, update captions, shift gifting angles into winter self-care, and make festive creator content last into the new year without reshoots.
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Most brands pack away their Christmas content on 25 December like it’s tinsel - use once, box it up, see you next year. But if your creators delivered solid content, there’s absolutely no reason it should “expire” once the gifts are opened.
In reality, most Christmas UGC still has legs - you just need to adjust the framing, not the footage.
And if you’re trying to squeeze as much value as possible from your content budget (everyone is right now), stretching your festive creative into Boxing Day and January isn't just smart - it's essential.
Below, we’ll walk through how to carry your Christmas UGC into the new year, how to tweak it without reshoots, and what to ask creators next time so your content works harder across seasons. If you’re planning ahead for User-Generated Content Trends 2026, this is an easy win.
Christmas UGC works really well because it’s warm, authentic, and emotionally driven. Luckily... people don’t stop wanting cosiness, comfort, or treats after 25 December. In fact, they actually lean into it even more as January rolls in.
So instead of thinking “Christmas content ends at midnight,” think:
“How do we carry this feeling into the next buying mindset?”
Because consumer behaviour doesn’t reset overnight. Towards the end of December and into January, people shift from giving mode to slow living mode - unwinding, reorganising, treating themselves to what they didn’t get, and easing back into routines.
Your content can shift with them. And if you’re using a UGC Platform like Twirl (the best UGC platform in the UK, if we say so quietly), it becomes even easier to plan for longevity.
In December, your UGC likely focuses on gifting, surprises, and “this would make someone’s day.”
After Christmas, flip the angle:
You’re not changing the UGC video - you’re changing the motivation.
People love to reward themselves after a busy season. Give them permission to.
Yes, some videos will have fairy lights or wreaths in the background. That’s ok. The key is changing the context so it’s less “Christmas” and more “cosy winter energy.”
Examples:
TikTok, Reels, and even Meta ads don’t need literal Christmas references to feel the winter warmth. You’re selling a feeling, not a tree.
December urgency = shipping deadlines, selling out, gifting panic.
January urgency = value, logic, and intention.
People aren't impulse-shopping - they’re recalibrating their habits, budgets, and priorities. So tweak your CTA style:
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It’s less hype, more grounding.
UGC builds trust and January is when trust matters most. Shoppers slow down, compare options, and want reassurance they’re making the right choice - which is why so many brands now work with a UGC agency or hire UGC creators for ongoing content.
So reuse creator testimonials with openers like:
It brings the content into the present without reshooting a single second.
You don’t always need to reshoot. Often you can:
It’s content recycling, but polished (and not obvious).
Future-you will thank you if you ask creators for simple variations:
You're not doubling workload, just future-proofing your assets 😊.
💡🌱 Want more evergreen UGC inspiration? Here’s how to turn Black Friday creator content into evergreen UGC.
Twirl has a network of over 6,000+ creators who can produce festive content that stays relevant long after the tree comes down.
If you want to turn one shoot into three months of usable creative, we can help - especially as you plan for UGC Trends 2026 and beyond.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.