Ad Creatives & Paid Social

In a significant shift from its ad-revenue model, TikTok has recently announced a test run of an ad-free subscription option, available to users at the cost of £4.99 per month. How might this shift influence content strategies, particularly in the balance between organic content and paid advertisements?

Have you ever watched a video and wondered how they make simple content seem so riveting? There’s a good chance you were hypnotized by the magic of B-roll footage! And in today’s world of User Generated Content (UGC), this subtle technique is making waves.

Before the launch of TikTok's Ad Library, deciphering what competitors were up to on TikTok was a real challenge. Marketers had to rely on anecdotal evidence or sporadic ad sightings. Now, they can easily search and view other brands' ads, offering an unparalleled opportunity for analysis.

Creative analysis is a powerful thing – even more when applied to competitor research. Understanding a rival's advertising campaign in depth can reveal opportunities to outperform them. It also ensures that your product consistently meets or exceeds industry standards. Now, the big question is… Where to start ad creative research and compile your creative strategy? 

As the digital advertising landscape becomes more complex, advertisers are looking for ways to maximize their return on advertising spend (ROAS) and reduce wasted ad spend. One way to do this is through whitelisting: But how can whitelisting level up our ad game and increase ROAS?