UGC ads outperform AI ads by feeling real, relatable, and trustworthy. Authentic creators drive stronger engagement, deeper connection, and better conversions where it counts most.
AI ads are everywhere right now. Slick visuals. Perfect lighting. Impressive speed. But when it comes to performance, there’s a clear winner, and it’s not the perfectly polished option.
User Generated Content (UGC) ads consistently outperform AI-generated ads because they feel authentic. And in a scroll-first world, real wins.
AI ads are great at producing volume. They can create multiple variations quickly and follow brand guidelines to the letter. What they often struggle with is trust. Consumers are becoming increasingly aware of what looks manufactured, and when something feels too perfect, it can feel distant, and if consumers feel that the ads aren’t real, why should the product be?
UGC ads work because they mirror real conversations and real questions. They look like content people already engage with daily on TikTokand Instagram. They replicate that video your friend just sent you of their cool new product. That familiarity lowers resistance and increases attention.
Here’s why UGC ads consistently outperform AI ads:
UGC ads speak with your audience, not at them.That’s a huge difference.
AI ads can support creative testing or speed up production,but they rarely replace the human spark that makes someone think, “That’s literally me.” And that moment of recognition is where conversions happen.
Consumers want honesty. They want imperfection. They want to see someone who looks like them, sounds like them, and understands their problem.
That’s why brands winning on social are choosing UGC. While they may be using AI smartly behind the scenes, putting UGC front and centre where it matters most.
If performance is the goal, authenticity isn’t optional.It’s the strategy.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 6000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
.svg)
.svg)
