An evening dedicated to UGC creators. Meet our 2025 Creator Award winners and take a look back at what the Twirl ecosystem looked like this year.
At Twirl, UGC creators sit at the heart of everything we do. So as 2025 came to a close, we wanted to bring that community together properly - offline, in the same room, and away from briefs, dashboards, and deadlines.
Twirlmas '25 was our way of saying thank you. An evening for creators to meet one another, celebrate the work they’ve put in all year, and build connections within an industry that’s often very online.
Alongside the party, we hosted our 2025 Creator Awards, recognising creators who consistently raised the bar across creativity, professionalism, and collaboration.
In 2025, Twirl supported a growing network of creators working across a wide range of briefs, industries, and content formats. Throughout the year, brands and agencies collaborated with creators on everything from lifestyle and product storytelling to structured UGC campaigns designed for paid and organic use.
Here’s what that looked like in numbers:
Each figure reflects the scale and consistency of creator collaboration happening across Twirl, with creators translating brand direction into content that feels natural, credible, and usable across channels.
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Monica’s content is bright, thoughtful, and always beautifully put together. With a background in digital marketing, she really understands how to turn a brief into content that feels natural rather than forced. Across lifestyle, home, fitness, and sustainable brands, she consistently creates polished visuals that still feel approachable — making products slot seamlessly into everyday life.
Heather’s food content never fails to leave us hungry. Based in Manchester, she brings warmth and comfort to everything she creates, with recipes that feel both considered and genuinely doable. Her background in communications shows in the way she tells stories through food from simple weeknight meals to nostalgic favourites - always with a strong sense of pacing, personality, and care.
Matt brings a rare mix of creativity and strategy to his work. As a full-time creator and content strategist, he has a clear understanding of what grabs attention and keeps people watching. His direct-to-camera storytelling, day-in-the-life formats, and structured hooks consistently turn ideas into content that feels relatable, confident, and easy to brief against.
Izzy’s content feels effortless, but it’s backed by serious experience. With over a decade in social media management, she knows how to balance brand goals with authenticity. Whether she’s filming from her Edwardian home or creating everyday lifestyle content, her videos feel natural, considered, and closely aligned to the brief — without ever losing personality.
George’s creativity comes from his experience across acting, modelling, and commercial content. He thinks about storytelling from the very first idea through to final delivery, often finding fresh ways to frame a concept. His work feels intentional and well-paced, with a strong sense of character and authenticity that keeps it engaging from start to finish.
Isobel has a strong eye for styling and setting, shaped by her background in social media management and content creation. From interiors and lifestyle to beauty and pet content, her work feels calm, creative, and versatile. She also brings a unique niche perspective through her equestrian background, helping products reach both broad and specific audiences.
As our creator community continues to grow, we’re excited to host more IRL events that give creators space to connect, learn from one another, and feel part of something bigger than individual campaigns.
To every creator who worked with us this year — thank you for the creativity, care, and energy you bring to your work. We can’t wait to build more together in 2026.
A big thank you to the brands who supported our Twirlmas Creator Party and helped us celebrate the creator community this year:
Phizz, Oilwell, Remedy Drinks, Airtasker UK, Biomel, Card Factory, Axia Spirit, Pooch & Mutt, Beco Pets, Urban, Chelsea Peers NYC, Care for Sons, Wahl UK, Treatwell, Beach House Art, and Lucky Saint.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 6000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
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