UGC Basics & How-Tos

With TikTok Shop and viral trends like employee-generated content (EGC), brands have more opportunities to connect with consumers in 2026. As guidelines tighten and new strategies like whitelisting and live shopping grow, UGC becomes even more important.

There is a whole slew of different types of UGC creators out there. Which one fits both your brand style and products is crucial to creating that personalised feel that makes UGC work so well.

If you're an agency juggling dozens of client campaigns, you’ve probably felt the pinch “Where on earth do I find authentic creative content that doesn’t feel stale?”. We'll show you how your agency can use UGC effectively for successful client ampaigns.

How to repurpose Christmas UGC for Boxing Day and January. Tweak hooks, update captions, shift gifting angles into winter self-care, and make festive creator content last into the new year without reshoots.

Black Friday ad costs are climbing, so picking the right content strategy matters. Should you invest in influencers for reach, or UGC creators for affordable short-form videos? Here’s what brands need to know.

Get ready to create impactful Black Friday campaigns using UGC! We include essential tips on what buyers expect in ads, creative UGC content ideas, and catchy hooks to capture attention this Black Friday.

Want to keep your audience hooked from the first second? Let’s talk about the visuals that make creator-generated content pop.

Stock content feels staged, overused, and easy to ignore. UGC, on the other hand, brings authenticity, trust, and real engagement. Brands are shifting to creator-led content that feels genuine and actually resonates. Want to know why UGC is winning? Let’s break down the key differences and what it means for your brand.

Struggling to decide on the right UGC creators? Most brands waste hours filtering applications. Learn how to ask the right questions to attract creators who align with your brand & deliver high performing content.