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Events
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Resources

The UGC Resource Center

Want better UGC? Smarter content? It all starts here. Steal the strategies top brands use to win the creator economy.

From our blog
The Narrator Trend Has Become The Romcom of Ads
The Narrator Trend is taking over social media, blending storytelling, humour, and a touch of movie magic into everyday content. Think of it as the romcom of Reels—where creators and brands tell mini-stories that feel more like a film trailer than an ad.
From our blog
The Narrator Trend Has Become The Romcom of Ads
The Narrator Trend is taking over social media, blending storytelling, humour, and a touch of movie magic into everyday content. Think of it as the romcom of Reels—where creators and brands tell mini-stories that feel more like a film trailer than an ad.
Read more
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"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."
Annabel, Account Manager @ 303 London
Agency
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
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Useful Guides & e-Books

Get access to free guides and downloads that give you powerful insights into the world of UGC and content marketing.

Explore all guides

The Gen Z UGC Playbook Brands Can’t Afford to Ignore

Want to build brand advocacy with Gen Z in 2025? Our Gen Z UGC Playbook breaks down everything you need to know about reaching this generation through content that actually connects—creator-led, community-driven, and built for the platforms they live on.

Download today

The UGC Creator Guide You’ll Wish You Had Sooner: The Secrets to Successful UGC Creation in 2025

For creators: Elevate your UGC game and thrive in 2025: This free guide is packed with everything you need to create content that connects, inspires, and converts. Whether you're just starting out or an experienced creator, these strategies, tips, and tools will help you stay ahead of the curve.

Download today

Never Run Out of UGC Ideas Again — Steal This 2025 Calendar

Looking to make the most of your marketing efforts in 2025? Our 2025 Content Calendar is packed with key dates, fresh content ideas, and monthly themes to help you stay ahead.

Download today
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Covering the fundamentals

UGC Basics
UGC Basics
Choosing The Right  Partners & Services
Choosing The Right Partners & Services
UGC For Brand Growth
UGC For Brand Growth
Content Compliance & Legal
Compliance & Legal
UGC Basics
UGC vs Traditional Advertising
Tired of overpriced ads that don’t connect? 🤔 Discover how UGC is taking over with authentic, budget-friendly content that actually resonates with today’s audiences!
Learn more
UGC Basics
The Role of UGC in Consumer Decision-Making
Are your traditional ads falling flat? 🚫 Learn how UGC reshapes consumer behaviour with authentic, relatable content for today’s social media world!
Learn more
Comparison & Partners
Adding UGC to Your E-commerce Site for Maximum Growth
Improve your e-commerce site with UGC by integrating shoppable videos, social proof, and customer content to enhance trust, engagement, and conversions.
Learn more
Comparison & Partners
UGC Features for Brands vs. Marketing Agencies
Learn how UGC features benefits brands and agencies differently, from streamlined content management to pricing models and collaborative workflows.
Learn more
Growth
Tips for Managing UGC Campaigns at Scale
Effectively scale UGC campaigns with structured processes, platform-specific strategies, and content repurposing to maximise ROI and streamline workflows
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Growth
How to Track ROI from UGC Campaigns
Learn the full potential of UGC campaigns by tracking key metrics and adjusting strategies for optimal results
Learn more
Compliance
All About UGC Rights and Permissions
Confused about UGC rights and permissions? 🤔 Learn how to protect your brand while using authentic, relatable content that resonates with your audience—without the legal stress!
Learn more
Compliance
Legal Risks of UGC and How to Avoid Them
Tired of legal headaches ruining your UGC strategy? 🤔 Discover how to navigate the risks of User-Generated Content while building campaigns that are both authentic and compliant!
Learn more

Events & Webinars

Join conversations with other peers and industry experts to level up your content game.
3h

Yoga & Mingle – Twirl Creator Meetup in London

Join us at the beautiful Self-Retreat Studio in Camden, London, for a mindful vinyasa class followed by chill snacks & a mingle with fellow UGC creators!

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30min

For Creators: Let’s Talk Money: Accounting for UGC Creators

Ready to feel more in control of your UGC finances? From understanding your expenses to staying on top of invoices, this webinar with creator accountant Rubie from My Style Finance will give you the tools (and confidence) to manage your money like a pro.

Watch Replay
30 Minutes

The Creator-Brand Disconnect (and How to Finally Fix It)

Tips from Both Sides of the Brief - Ever wondered what it really takes to brief a creator well? 👀 This panel pulls back the curtain on UGC collaboration, straight from two people who’ve seen both sides.

Watch Replay
2h

Meet Twirl IRL in NYC: UGC Meetup For Brands, Creators and Agencies

Twirl ❤️ NYC! Grab a coffee on Twirl and join us for a casual, open networking event bringing together UGC creators and Brands in NYC!

Watch Replay
30 Minutes

Can B2B UGC Actually Work? Yes—Here’s How.

UGC isn’t just for B2C brands. Many assume UGC isn’t "corporate enough," but we’re here to show you how to find the perfect balance.

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2h

Meet Twirl IRL in Los Angeles: UGC Meetup For Brands, Creators and Agencies

IRL Event! Grab an iced matcha ☕️ on Twirl and join us for a casual, open networking event in LA, bringing together UGC creators, brands, and agencies!

Watch Replay
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