For Global Brands & Agencies

The easiest way to get creator-made UGC that actually performs

Twirl is your partner for user-generated content (UGC) production. With our vetted network of 5,000+ content creators across the UK, US and Europe we produce premium UGC video and image content for your ads, website, email and social channels.

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51214 content assets delivered to 800+ happy brands & agencies

Beauty & cosmetics

Apps & software

Beauty & cosmetics

Apps & finance

Beauty & cosmetics

Apps & software

Food & beverage

Stylized green cursive text reading 'Mindful Chef' on a transparent background.

Consumer services

Food & beverage

Gray lowercase text reading 'alamy' on a transparent background.

Consumer

Apps & software

Health & wellness

Handwritten word 'Friendly' inside a rough-edged circular gray brushstroke.

Abstract symmetrical design resembling tree rings or waves above the word 'PAPIER'.

Pets

Health & wellness

Beauty & cosmetics

The problem

Creating content that truly performs isn’t easy

We know firsthand how tough it is to consistently create content that performs.

Tedious price negotiations and contract handling

Limited UGC creator access in diverse niches

Inconsistent quality or no scripting expertise

Tedious price negotiations and contract handling.

Limited creator access in diverse niches.

Inconsistent content quality & no scripting expertise.

A new era of content creation

The support your content team has been asking for

Powered by the global's top UGC creator talent, Twirl is your dedicated, on-call content team to expand your UGC production capacity and extend your team’s content capabilities.

Access to high-quality content creators from a wide range of niches

We find you a curated list of high-quality creators tailored to your needs, ensuring the perfect match for your UGC projects.

Premium UGC, unlimited usage rights

Get the most value for your money with Twirl’s all-inclusive pricing with each video, ensuring a better return on investment.

Simple pay-as-you-go structure

Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.

All-inclusive content delivery

Receive the final edit and clean edit in various aspect ratios at no extra cost, giving you full control for future edits.

Get hands-on support when you need it

Manage projects easily with our dashboard. Need support? We're just a Slack message or email away. Enjoy free strategy sessions, bespoke creator matching, webinars, bi-weekly inspiration, and professional content reviews for top-quality results.

Premium UGC, unlimited usage rights

Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.

Access to high-quality content creators from a wide range of niches

We find you a curated list of high-quality creators tailored to your needs, ensuring the perfect match for your UGC projects.

Simple pay-as-you-go structure

Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.

All-inclusive content delivery

Receive the final edit and clean edit in various aspect ratios at no extra cost, giving you full control for future edits.

Get hands-on support when you need it

See how top brands scale
their content with Twirl

The behind-the-scenes look at how brands are winning the content game with Twirl.

200K + views with faster, easier UGC production

Marketing Agency

UGC Production Made Simple for a Busy Agency

Managing UGC across multiple brands used to slow Vagabond Digital down. With Twirl, they now produce content quickly, using one simple workflow that supports every client.

One UGC = 100 purchases in 2 weeks

Haircare

A Slicker UGC Strategy for Umberto Giannini

Umberto Giannini’s team replaced a time consuming UGC process with one that delivered faster results, better creators, and nearly 100 purchases from a single video.

Reduced CPA by 57% on TikTok

Home & Living

Papier Turned the Page on UGC - and Got Better Results

Discover how Papier upgraded their UGC process with Twirl - delivering faster campaigns, increased content variety, and lower CPAs across both the UK and US markets, without the stress of managing creators manually.

The secret weapon of 700+ other marketing teams

See all success stories

Twirl makes the
best of all worlds

Flexible pay-per-video

Dedicated support

Costs

Creator quality

Turnaround time

Content quality

Creative strategy support

Control over content

High

Within 14 days

High

Let's chat

In-house

$$$
(including salaries)

Uncertain

Unpredictable

Uncertain

Agencies

$$$$

Usually good

3-4 weeks

Good

UGC platforms

Uncertain

Days

Uncertain

Our simple process for
seamless content creation

Our simple process

1. Submit Brief — Or Let Us Handle It

Create a brief or let us handle it

Want to take the lead? Create your own briefs, refine your script, describe your product or service, and set your creator requirements.

Prefer full support? Opt in for our managed service, and we’ll develop bulletproof concepts and scripts based on your goals. Learn more about our options:

Self-serve

Managed

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2. Match Talent

Get matched top with creator talent

Launch your brief and get a curated list of top creators in just days. Manage applications and track project progress in your dashboard, with support every step of the way.

Looking for a specific creator? We’ll find them for you.

See examples

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3. Get Content

Get high-quality UGC back, expertly reviewed

We make sure your content matches your brief before we send it to you. Submit revisions in the platform! Download and use your content on (paid) social, website, email.

2 revisions included

Expert review

Raw and edited versions included

2 formats included

Post-production editing

Get UGC today

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5,000+ vetted
UGC creators from all walks of life

5000+ 
vetted creators in every niche

From health to beauty to food, we’ll match you with the perfect creator for your campaign. We only select the best through a rigorous vetting process, ensuring you work with top-tier UGC creators.

MatesPlace

Michael

Consumer Services

Beco

Cher

Pets

MavieMe

Clarissa

Health/Wellness

Third Space

Georgia

Health/Wellness

Tough vetting process, we only select the best

The most talented creators from ages 18-60+

Diverse niches: Health, kids, fitness, pets, food & more!

View examples

User love stories

Discover what our users have to say about their experience with us.

"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."

Annabel, Account Manager @ 303 London

Agency

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"

Bexley, Senior Paid Media Manager @ Bind Media

Agency

Sarah, Growth Marketing @ Treatwell

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 6000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators