The #1 UGC platform to produce impactful video ads for your brand

Twirl is your content creation partner in producing authentic and engaging UGC (user-generated content) through a network of vetted, diverse UGC creators. We make high-quality UGC creation scalable and efficient.

Our creators specialize in short-form UGC videos that convert. That includes unboxings, testimonials, how-to demos, “TikTok made me buy it” style videos, product comparisons, before-and-after clips, and anything that looks native to TikTok, Instagram Reels, Meta, YouTube or even Pinterest, all tailored to paid ads, organic content, or landing pages.

We do both. You can either plug into our platform and start briefing on your own, or let our team handle the full creative strategy, from scriptwriting to creator briefing, so you get performance-driven content without lifting a finger.

Learn more about our Managed Service here.

Twirl might not be the cheapest option at first glance — but that’s because everything you actually need is already included. While many platforms advertise lower base rates, they often charge extra for things like revisions, “premium” creators (which we believe should be the standard), different aspect ratios, and format changes. These add-ons add up quickly and often make those platforms more expensive in the long run.
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At Twirl, all those “extras” come as standard. The only additional cost is for entirely new variations. What you see is what you get, no surprise fees.
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Another major difference is the level of service. Every campaign gets a dedicated project manager who oversees everything from creator communication to timelines and deliverables. Whether you prefer Slack, or email, we’ll set up a direct channel with you so you’re never left chasing updates.

No platform fees, no subscriptions, no commitment. It’s pay-per-video — you only pay when you need content.
The price is always the same, no matter which creator you work with. No back-and-forth negotiations, no surprises.

You can budget with confidence knowing exactly what each video will cost.

We work with growing brands, consumer companies, and agencies across beauty, wellness, food & bev, fitness, home, travel, consumer services and software, pets and more — from scrappy teams to established companies spending £100k+/month on ads. If you care about high-quality, authentic content that drives results, we’re probably a fit.

We are so confident in our creators' talent that, if you're really not happy with the content you receive, we offer a video credit refund of content you don't like and wouldn't want to use. Remember, revisions are included and we always encourage brands & agencies to send any edit revision requests first to give the creator the chance to amend. You can use refunded video credits on a new campaign with a new creator selection. Please note that refunded credits for assets cannot be downloaded and used on any platform, website or other channels.

Yes, if something doesn’t match the original brief, we’ll make sure it’s revised at no extra cost. We don’t offer revisions for changes that weren’t part of the original brief, so it’s important to include all key details upfront. But don’t worry, we’ll guide you through the process to make sure your brief sets everything up for success.

We don’t offer general discounts, but we’re proud to support certain founders through our Underrepresented Founder Initiative. This program is designed for women- and minority-owned businesses to help ease some of the financial challenges of marketing.

If your business qualifies, you can benefit from discounted pricing options as part of this initiative. Learn more about the initiative here.

Every video produced through Twirl is one single video, but we also allow you to purchase extra variation credits for a small fee. You can add as many variations as you would like to video projects. You can even re-open previous projects is you would like the creators to produce more variations of an ad that works!

Our pricing is fully flexible. You can top up your video credit balance with any amount, at any time. The only requirement is a minimum first purchase of 4 video credits. After that, you’re free to buy as many (or as few) credits as you need. Use them over a week or a year — your credits never expire.

With Twirl, you only pay the per-video price. No onboarding fees, no platform charges, no monthly commitments, and no confusing package pricing like other platforms.

Our standard turnaround time is 7–10 days, though many creators deliver faster.
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That said, great UGC can take a little time. Many of our creators have families, full-time jobs, or rely on kids or pets to feature in the content — so they often wait for the right moment, setting, or lighting to capture something that feels natural and high-quality.
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If your campaign involves a physical product, the timeline starts once the product has been received. If there’s no physical product (e.g. an app or digital service), the timeline starts as soon as a creator has been assigned to your campaign.

Many of our customers use the platform self-serve, so you can create your own brief using our Brief Builder and order content on demand.

But if you’d like more support (maybe you’re not sure what type of videos to produce or want help shaping your strategy), we offer a managed service. Our team will help with full creative research, ideation, and building a performance-focused brief for you. Learn more about our Managed Service here.

We are not an influencer platform. Most of our content creators focus on creating the most engaging content for you to run on paid ads or posting organically. We do offer creator whitelisting which is where creators post and allow you to put money behind the post, however most creators have <10k followers.

You get a 100% usage license for all of the content you produce and approve on Twirl. The content is yours to use for organic, paid social, website, or email. Usage rights can be a complex topic so if you'd like to learn more about how usage rights work at Twirl, do not hesitate to reach out so we can clarify any concerns.

Yes, we do offer our UGC services for agencies that would like to leverage our platform for their clients. Get in touch with our team to learn more!

We are currently focused on the UK and US market but do also have a great network of creators in the EU (Germany, Italy, France, Spain) and Australia. Our team is globally remote operating across multiple timezones.