Hayley Mulford joined Twirl at the beginning of her UGC journey. Within her first month on the platform, she secured 7 paid brand deals, earned over £900, and started building the kind of portfolio that gave her real momentum as a creator.
Hayley is a multi-niche UGC creator based in Oxfordshire. Alongside being a mum, dog mum, and corporate worker, she started creating content because she genuinely loved the creative process and wanted to explore UGC as a paid opportunity.
When she joined Twirl, Hayley was still very new to the industry. She had only started her UGC journey a few months earlier and was looking for a way to access more consistent paid opportunities, build her portfolio, and gain experience across different types of briefs.
Before Twirl, Hayley had started to make progress, but most of her work was still gifted.
She had secured a couple of paid campaigns, but like many new creators, she was finding it difficult to consistently land paid work. Building a portfolio without regular brand opportunities can be challenging, especially when you are still trying to prove your value, develop your style, and gain confidence pitching yourself to brands.
For Hayley, the challenge wasn’t a lack of motivation or creativity. It was finding the right opportunities to turn that early momentum into paid experience.
Twirl gave Hayley access to live briefs from brands actively looking for UGC creators.
Instead of relying only on gifted collaborations or cold outreach, she was able to apply directly for paid opportunities and show brands what she could bring to their campaigns. The platform helped her gain experience across a variety of niches, giving her the chance to build a broader and more professional portfolio.
For a creator still in the early stages of UGC, this variety was especially valuable. Each campaign helped Hayley sharpen her approach, understand different brand needs, and grow more confident in her ability to create content that brands would pay for.
In her first month on Twirl, Hayley secured 7 paid deals across a variety of niches.
Since the start of May, she has earned over £900 through Twirl and has already received repeat work from a customer. For a creator who had only been doing UGC for a few months, this was a major step forward.
What started as a way to find more paid opportunities quickly became a platform for building experience, confidence, and proof of what she could offer as a creator.
“My top tip is that you need a great intro video. Keep it short and sweet, but highlight your skills. Treat your intro video as a piece of UGC because you are showing your best work.”
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 7000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
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