Company Name: Money Pilot

Industry: Finance

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Company Overview

Money Pilot helps people and businesses find the right funding solutions for their needs. Through a combination of technology, educational resources and expert support, the company makes it easier for customers to understand their options and secure funding.

Challenge

Before working with Twirl, Money Pilot wanted their marketing to feel more personal.

The team felt that static social content wasn't doing enough to showcase the people behind the business or communicate what made the brand different. In a competitive finance market, they were looking for a more engaging way to connect with potential customers and build trust with their audience.

At the same time, Money Pilot wanted to better understand how the brand was being received in the market. The team needed content that felt more relatable and authentic while also helping improve performance across its social campaigns.

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Solution

Twirl made it easy for Money Pilot to find and work with creators who were a strong fit for the brand.

Using the platform, the team quickly connected with talented creators and were able to produce high quality content without stretching their budget. Our straightforward process helped Money Pilot source content efficiently while giving the team confidence in the creators they chose to work with.

This provided a steady stream of fresh content that could be used across the brand's marketing activity.

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Outcome

Working with creators helped Money Pilot put a friendlier face to the brand.

Their UGC assets gave the team a better understanding of how Money Pilot was perceived in the market, while helping the brand communicate with audiences in a more approachable and relatable way.

The impact was also reflected in performance. Since introducing creator content through Twirl, Money Pilot has seen social ad conversions increase by more than 50% on Meta, alongside improved enquiry conversion rates from the traffic driven to its website.

The results showed that creator content could strengthen both brand perception and campaign performance, helping Money Pilot build a more recognisable presence while driving stronger commercial outcomes.

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Impact

• 50% increase in Meta social ad conversions
• Improved enquiry conversion rates
• A friendlier and more approachable brand presence
• Better understanding of brand position in the market
• Quick and easy creator sourcing

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““We've had a great experience working with Twirl, we quickly found some brilliant people to work with and we got very good content at a good price point. 5 Stars, would Twirl again.”

Chris, Money Pilot

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