Company Name: Zetrix

Industry: Showcasing AI Agents

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Company Overview

Zetrix AI Berhad builds infrastructure that supports digital trust across AI, blockchain, robotics, digital identity and cross-border trade. Through practical innovation, the company helps organisations adopt emerging technologies with confidence.

The Brief

Zetrix AI Berhad partnered with UGC creators on Twirl to introduce Avatar Inc., a verified AI Agent designed to help people manage everyday tasks through their own digital twin.

Instead of focusing on the technical features, the campaign explored how AI could fit naturally into everyday life. Through relatable creator content, Zetrix wanted to show how a verified AI Agent could help with everything from replying to emails and managing messages to handling day-to-day admin, giving people more time to focus on what matters most.

The campaign's primary goal was to build brand awareness while making an emerging technology feel more accessible.

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The Strategy

With their UGC produced through Twirl, Zetrix launched the campaign across Instagram and TikTok, using creator content to explain a complex product through familiar, everyday scenarios.

UGC was the right approach because it brought greater credibility to the campaign while allowing Zetrix to showcase Avatar Inc. through different creators around the world. Instead of relying on traditional product messaging, UGC introduced AI Agents in a way that felt more authentic, relatable and easier to understand.

Quality creators, paired with strong creative scripts, helped bring the campaign to life and communicate the product with credibility.

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The Outcome

The campaign delivered positive results across watch time, click-through rate (CTR) and conversions, showing that real creator stories could help audiences connect with a complex AI product.

Top UGC Creator on Twirl, Matt, stood out during the campaign, producing content that closely matched the team's vision and expectations.

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Impact

• Increased brand awareness
• Improved watch time
• Higher click-through rate (CTR)
• Increased conversions
• Built credibility through UGC

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"It was REALLY easy to work with creators, and we appreciate the honest discussion between the platform and the creators. These are quality creators, and they were really trying their best to ensure that the content they produced were of quality and expectations.

Emma, the platform manager, was also really helpful along the way! She has helped made the platform a lot friendlier, and much more manageable. We did not run into any major issues, but Emma was especially persistent on ensuring we had the best experience on Twirl."

Zetrix

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