UGC TikTok Ads & TikTok Shop

We help brands unlock the full potential of short-form, authentic content on TikTok, turning scrolls into sales with creative that feels like real TikTok, not another ad. Our platform connects you with a vetted network of creators who specialise in performance-driven user-generated content for TikTok ads and TikTok Shop integrations.

Whether you’re a brand looking to drive awareness, boost conversions, or bridge discovery to checkout, UGC TikTok Ads can be your most effective tool, especially when paired with TikTok Shop. Below are common use cases where this approach really shines.

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Boosting Ad Performance with Creative Authenticity

Traditional ads can feel, well… traditional. On TikTok, audiences expect raw, real and relatable content, which is exactly what our UGC creators deliver. Our creators specialise in formats like unboxings, authentic reviews, testimonials and how-to demos that look like user posts, not polished commercials. Including:

In-feed Ad Campaign

Mimicking organic TikTok style content to increase engagement.

Whitelisted Content

Where creator posts become paid ads through their account.

High-Quality Testing

Looking at what resonates without expensive production.

Driving Direct Sales with TikTok Shop

TikTok Shop allows viewers to buy directly inside TikTok, and UGC is the bridge that takes someone from “might be cool” to “add to cart now”. Our creators know how to film natural, engaging content that feels like a friend telling you about a great find, not a sales pitch.

What this unlocks:

‍Product-tagging in TikTok Shop - turning views into instant purchases.

‍Short loopable clips that showcase products in action.

Lifestyle or “TikTok made me buy it” style content - content that taps into discovery shopping.

This seamless experience, watch, engage, buy, shortens the sales funnel and boosts conversions.

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Opening New Creative Angles

Not every product fits a classic demo or review. With UGC TikTok Ads you can explore formats that connect emotionally or conversationally with audiences.
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Use cases here include:

‍Story-led narratives that create relatability

‍Before/after transformations that build trust

‍Humour and trend-based hooks that feel native.

This flexibility allows brands to experiment with tone, audience and narrative, all grounded in the authenticity audiences crave.

Whether you want to try TikTok ads or scaling TikTok Shop sales with performance creatives, Our UGC for TikTok Ads and TikTok Shop brings speed, scale and authenticity to the campaigns that need it most.

Let your content feel authentic and watch your performance metrics increase.

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The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 6000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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