AI UGC vs. real UGC - what is better?

Your product deserves more than AI-generated UGC. Twirl helps you create real UGC video ads with real creators that people actually watch, trust, and buy from.

Get real UGC ads
Why AI won't work
800+ brands trust real UGC
Beauty & cosmetics
Apps & software
Beauty & cosmetics
Apps & finance
Voodoo company logo text in gray letters.
Beauty & cosmetics
Apps & software
Green text logo reading 'LOVE, CORN' with a heart shape inside the letter O in CORN.
Food & beverage
Food & beverage
Green text logo reading 'LOVE, CORN' with a heart shape inside the letter O in CORN.
Consumer services
Food & beverage
GRIND brand logo in bold uppercase letters.
Food & beverage
Thrift+ logoGray lowercase text reading 'alamy' on a transparent background.
Consumer
Apps & software
Health & wellness
Health & wellness
Pets
Health & wellness
Beauty & cosmetics
The problem

Audiences can spot AI avatars — don’t let it damage your brand

Audiences can spot AI content — don’t let it damage your brand.

People notice when it’s fake. Don’t let AI content ruin your brand’s credibility.

Puts your brand at risk
With no human oversight or brand safety checks, one AI-generated ad can do more damage than good.
Takes longer than you think
You test prompt after prompt just to get one semi-decent video. That’s time your team could spend scaling what already works.
Performance at risk
With no human oversight or brand safety checks, one AI-generated ad can do more damage than good.
Puts your brand at risk
With no human oversight or brand safety checks, one AI-generated ad can do more damage than good.
Takes longer than you think
You test prompt after prompt just to get one semi-decent video. That’s time your team could spend scaling what already works.
Performance at risk
With no human oversight or brand safety checks, one AI-generated ad can do more damage than good.
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The solution

Why choose real UGC with Twirl

Why choose real UGC with Twirl

Safeguard your brand by choosing real humans over AI avatars.

Real human creators
Custom scripts with brand tone
Reviewed by real humans before delivery
Brand-safe content
Time investment
Costs
Only provide the scripts, the creator will take it from there
Simple pay-per-video with high ROI
Let's chat
AI video ads
Takes ages to come up with working prompts
Cheap upfront, expensive in time and testing

Hire from 6,000+ real
UGC creators

We only select the best through a rigorous vetting process, ensuring you work with top-tier UGC creators.
Trainline
All
By
Ana
Apps/Software
Sidekick
All
By
Angelo
Apps/Software
Circl
All
By
Anthony
Apps/Software
EIT Deep Tech Talent
All
By
Judith

Consumer Services
World Animal Protection
All
By
Miriam

Charity
Too good to go
All
By
Chloe

Apps/Software
Loop
All
By
Katie
Fitness/Supplements
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Tough vetting process, we only select the best
The most talented creators from ages 18-50+
Diverse niches: Health, kids, fitness, pets, food & more!
View examples

Brand love stories

Discover what our users have to say about their experience with us.
"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."
Annabel, Account Manager @ 303 London
Agency
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"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."
Annabel, Account Manager @ 303 London
Agency
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Agency
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Agency
The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 6000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators
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