Playful UGC content, serious results

High-performing UGC designed to connect with modern families and scale your brand. We help family & kids brands create UGC that drives purchases, brand awareness, and speaks directly to your ideal customers.

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Chosen by industry-leading brands

Kids Apps

Mum Favourites

Baby Essentials

Pet food

Book a chat with us!

Book a discovery call with our UGC experts to explore how we work, see our solutions in action, and uncover what's possible. Some questions we'll cover on our call:

How to use UGC for your brand — and is it the right fit for you?

How do you find the right pet creators on Twirl?

How fast can UGC be produced and delivered?

How much does UGC videos cost?

How to brief a UGC creator correctly for content that performs?

How does Twirl compare to using other platforms?

"Alongside this operational shift, performance has improved across key metrics. TikTok CPAs are now 57% lower - despite a 575% higher spend compared to prior creator content."

Papier

Katie, Marketing Manager

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Even if we don’t team up, you’ll walk away with expert UGC tips you can use right away.

Built for pet brands

Built for family & kids brands

Our platform is just the start. We offer hands-on support and scalable, budget-friendly solutions to get authentic content for your marketing team.

Access to top creator talent

From new mums to families: Choose from a vetted list of high-quality creators, ensuring the perfect match for your projects.

Optimised for all social channels

We allow you to brief complex projects with multiple raw footage and variations. Add as many variations as you would like to video projects to test hooks, CTAs or more!

Affordable content solution

We don't charge subscription or platform, simply pay per video. Use your video credits for any of your projects you need content for to move quickly.

All-inclusive content delivery

Get all the raw footage along with your fully edited videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Multi-user access, dedicated support and more

We know that brands need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Better ROI and unlimited usage rights

Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.

Authenticity that converts

Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.

Tailored to your budget

We understand that startups and SMBs need flexible content solutions. Get high-quality UGC that fits your budget, with no compromise on quality.

Get raw footage and all formats you need

Get all the raw footage along with your finished videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Strategic growth support

We know that startups and SMBs need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Our work in action

Family/Kids

GrapeTree

Mhairi

Family/Kids

Aptamil

Charmaine

Family/Kids

My clothing

Grace

Family/Kids

Lingokids

Nahomie

Family/Kids

Edplace

Faye

Family/Kids

Lingokids

Veronika

Brand love stories

Discover what our brands have to say about their experience with us.

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."

Eliza, Head of Brand & Growth Marketing @ Octopus Legacy

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 7000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators

Top User Generated Content Platforms 2025