Impactful UGC video ads for beauty & cosmetic brands

Find the best beauty content creators on Twirl. We help beauty brands grow with UGC that feels real, performs well, and still looks beautifully curated.

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See examples

We work with 300+ forward-thinking beauty & cosmetics brands

Cosmetics

Wellness

Cosmetics

Haircare

Make-up

Apps & software

Book a chat with us!

Book a discovery call with our UGC experts to explore how we work, see our solutions in action, and uncover what's possible. Some questions we'll cover on our call:

How to use UGC for your brand — and is it the right fit for you?

How do you find the right UGC creators on Twirl?

How fast can UGC be produced and delivered?

How much does UGC videos cost?

How to brief a UGC creator correctly for content that performs?

How does Twirl compare to using other platforms?

"Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Umberto Giannini

Rosie, Digital Marketing Manager

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Even if we don’t team up, you’ll walk away with expert UGC tips you can use right away.

Top beauty creators from all walks of life

Our UGC examples

Beauty/Cosmetics

Laura Geller

Jennifer

Beauty/Cosmetics

The Body Shop

Mica

Beauty/Cosmetics

Prima smile

Harriet

Beauty/Cosmetics

Beauty Pie

Heather

Beauty/Cosmetics

Beaufort and Blake

Ellie

Beauty/Cosmetics

Medik8

Amie

Beauty/Cosmetics

Gatineau

Devon

Beauty/Cosmetics

Cordina hair

Cleo

Beauty/Cosmetics

Q+A

Aimee

Brand love stories

Discover what our brands have to say about their experience with us.

“Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Rosie, Digital Growth Manager @ Umberto Giannini

Brand

"Twirl is a fabulous platform for agencies with busy schedules that require high-quality UGC content from a variety of creators for different brands, especially when we have tight deadlines to meet!”

Lydia, Digital Marketing Executive @ Vagabond Digital

Agency

"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."

Eliza, Head of Brand & Growth Marketing @ Octopus Legacy

Brand

“Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Rosie, Digital Growth Manager @ Umberto Giannini

Brand

Lydia, Digital Marketing Executive @ Vagabond Digital

Agency

"It was REALLY easy to work with creators, and we appreciate the honest discussion between the platform and the creators. These are quality creators, and they were really trying their best to ensure that the content they produced were of quality and expectations.

Jae, Growth & Partnerships @ ZETRIX

Twirl’s all-in-one platform has completely simplified our process. The customer service has also been outstanding, fast, responsive, flexible, and genuinely supportive, making Twirl a priceless partner in growing our UGC strategy."

Olivia, Senior Marketing Manager @ Pet Drugs Online

Brand

“Twirl has made it incredibly easy for us to source authentic, high-performing UGC at scale. It’s transformed how we approach creative testing and has had a direct impact on our marketing performance.”

Bea, Marketing Manager @ PAWD DRINKS

Brand

“Working with Twirl made it easy to connect with UGC creators — it was cost efficient and meant we were confident in the UGC creators we were choosing from. "

Izzy, Growth Marketing Manager @ GRIND

Brand

“We've had a great experience working with Twirl, we quickly found some brilliant people to work with and we got very good content at a good price point. 5 Stars, would Twirl again.”

Chris @ Money Pilot

Brand

“It was so easy to find a variety of creators to match our five micro personas in an easy to navigate platform. Everything from rosacea to hyperpigmentation was covered by a creator, and the delivery was efficient and of a very high standard.”

Aiden, Director @ Nyrah Beauty

Brand

"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."

Annabel, Account Manager @ 303 London

Agency

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"

Bexley, Senior Paid Media Manager @ Bind Media

Agency

Eliza, Head of Brand & Growth Marketing @ Octopus Legacy

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 8000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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