Scalable UGC solution for global brands to produce UGC video ads

From gaming and pets to family and FMCG: Twirl is your go-to partner for user-generated content (UGC) production. With a global network of vetted creators, we deliver premium UGC video ads tailored to your brand.

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See examples

101516 content assets delivered to 1,000+ happy brands & agencies

Beauty & cosmetics

Apps & software

Beauty & cosmetics

Fashion

Apps & finance

Beauty & cosmetics

Apps & software

Food & beverage

Consumer services

Food & beverage

Gray lowercase text reading 'alamy' on a transparent background.

Consumer

Apps & software

Health & wellness

Pets

Health & wellness

Beauty & cosmetics

Partner with the #1 UGC platform

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Built for growing brands

Our platform is just the start. We offer hands-on support and scalable, budget-friendly solutions to get authentic content for your marketing team.

Access to top creator talent

From cat moms to fitness buffs: Choose from a vetted list of high-quality creators, ensuring the perfect match for your projects.

Optimised for all platforms

We allow you to brief complex projects with multiple raw footage and variations. Add as many variations as you would like to video projects to test hooks, CTAs or more!

Affordable content solution

We don't charge subscription or platform, simply pay per video. Use your video credits for any of your projects you need content for to move quickly.

All-inclusive content delivery

Get all the raw footage along with your fully edited videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Multi-user access, dedicated support and more

We know that brands need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Better ROI and unlimited usage rights

Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.

Authenticity that converts

Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.

Tailored to your budget

We understand that startups and SMBs need flexible content solutions. Get high-quality UGC that fits your budget, with no compromise on quality.

Get raw footage and all formats you need

Get all the raw footage along with your finished videos, and receive them in any aspect ratio you need, giving you complete control for future edits.

Strategic growth support

We know that startups and SMBs need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.

Over 8,000 creators from all walks of life

Home/Household

B&M

Jade

Home/Household

Vax

Danielle

Home/Household

Sunday Citizen

Tara

Home/Household

Soudal

Karim

Pets

Beco

Monica

Pets

Pawable

Beth

Brand love stories

Discover what our brands have to say about their experience with us.

“Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Rosie, Digital Growth Manager @ Umberto Giannini

Brand

Twirl’s all-in-one platform has completely simplified our process. The customer service has also been outstanding, fast, responsive, flexible, and genuinely supportive, making Twirl a priceless partner in growing our UGC strategy."

Olivia, Senior Marketing Manager @ Pet Drugs Online

Brand

“Twirl has made it incredibly easy for us to source authentic, high-performing UGC at scale. It’s transformed how we approach creative testing and has had a direct impact on our marketing performance.”

Bea, Marketing Manager @ PAWD DRINKS

Brand

“Working with Twirl made it easy to connect with UGC creators — it was cost efficient and meant we were confident in the UGC creators we were choosing from. "

Izzy, Growth Marketing Manager @ GRIND

Brand

“Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Rosie, Digital Growth Manager @ Umberto Giannini

Brand

“Twirl has revolutionised how we use UGC in digital marketing and the results speak for themselves.”

Rosie, Digital Growth Manager @ Umberto Giannini

Brand

"Twirl is a fabulous platform for agencies with busy schedules that require high-quality UGC content from a variety of creators for different brands, especially when we have tight deadlines to meet!”

Lydia, Digital Marketing Executive @ Vagabond Digital

Agency

"It was REALLY easy to work with creators, and we appreciate the honest discussion between the platform and the creators. These are quality creators, and they were really trying their best to ensure that the content they produced were of quality and expectations.

Jae, Growth & Partnerships @ ZETRIX

Olivia, Senior Marketing Manager @ Pet Drugs Online

Brand

Bea, Marketing Manager @ PAWD DRINKS

Brand

“Working with Twirl made it easy to connect with UGC creators — it was cost efficient and meant we were confident in the UGC creators we were choosing from. "

Izzy, Growth Marketing Manager @ GRIND

Brand

“We've had a great experience working with Twirl, we quickly found some brilliant people to work with and we got very good content at a good price point. 5 Stars, would Twirl again.”

Chris @ Money Pilot

Brand

“It was so easy to find a variety of creators to match our five micro personas in an easy to navigate platform. Everything from rosacea to hyperpigmentation was covered by a creator, and the delivery was efficient and of a very high standard.”

Aiden, Director @ Nyrah Beauty

Brand

"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."

Annabel, Account Manager @ 303 London

Agency

"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."

Richard, Senior Growth Manager @ Thriva

Brand

Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

Sarah, Growth Marketing @ Treatwell

Brand

"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"

Bexley, Senior Paid Media Manager @ Bind Media

Agency

"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."

Eliza, Head of Brand & Growth Marketing @ Octopus Legacy

Brand

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 8000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators

Top User Generated Content Platforms 2025