Meet the creators behind your best-performing ads. Twirl connects brands with vetted creators who produce videos and photos for ads, social media, and campaigns.
UGC creators are changing the way brands make ads.
From startups to global brands, companies are working with creators to produce short-form videos and images for their marketing campaigns.
!["Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."](https://cdn.prod.website-files.com/64db5aa75d4b6be398d7a340/6822180e5beca4ac00741be5_6703df23a4ef54cfd6db0d56_Frame%209.avif)
UGC creators are content creators hired by brands to produce videos and photos for marketing campaigns. Unlike influencers, they do not post to their own audience. Brands use the content across paid ads, social media, websites, landing pages and emails.
UGC creators receive a brief from a brand, film authentic content on their phone and submit the final assets for approval. The process usually includes defining the target audience, choosing the right content style and delivering multiple takes for testing in ads or on social channels. Creators are paid per video or per project and brands own usage rights based on the agreed terms.
UGC pricing depends on creator experience, usage rights and how many videos you need. When working with creators directly, rates usually range from around hundred to five hundred dollars per video, and usage rights can push costs higher for paid ads. Platforms like Twirl streamline everything into predictable, fixed pricing per video or monthly packages, giving brands consistent quality, clear rights and a faster production process than sourcing creators one-by-one.
Ownership depends on the agreement you have with your creator. Brands do not automatically own the content. Usage rights must be included in the contract or platform terms. These rights define where and how the content can be used, such as ads, product pages, email, organic social or whitelisting. Twirl ensures you have all rights for brand use, such aspaid ads, organic content, websites and emails
Brands choose creators based on demographic fit, style, camera presence, voice, product experience and ability to deliver content that feels authentic. The best approach is to review examples, check their delivery style and match them to your target audience. Platforms like Twirl find vetted creators suitable for your brand, and shortlist creators for you based on your brief and industry.
Yes. UGC is one of the most effective formats for Meta, TikTok, Instagram and YouTube Shorts. Brands use UGC to increase click through rates, reduce acquisition costs and test new angles quickly. With the right usage rights in place, UGC can be used across all paid channels.
Twirl combines the scale of a UGC platform with the hands on support of an agency. You access thousands of vetted creators, fast turnaround times and a structured workflow, while still getting creative support, project management and reliable content delivery. It gives brands flexibility, speed and quality without the high costs of traditional UGC agencies.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 7000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
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