Company Name: Phlo Clinic

Industry: Digital Pharmacy

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Company Overview

Phlo Clinic is a digital prescribing service that gives patients an alternative way to access treatment without needing to visit their GP. Through their online service, patients across the UK can complete a treatment questionnaire which is clinically reviewed by prescribing pharmacists. If eligible, patients can access prescription and non-prescription treatments delivered directly to their home, with weight loss currently a key area of focus.

Challenge

Before using Twirl, Phlo Clinic found the process of sourcing creators and producing content difficult to manage efficiently. Finding the right creators often involved lengthy research and significant back-and-forth, while script revisions created additional delays and made the process time-consuming.

Alongside the operational challenges, there was also uncertainty around creator fit, making it harder to feel confident that the content being produced would align with the brand and resonate with audiences.

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Solution

Twirl simplified the process by giving Phlo Clinic a more efficient way to source and collaborate with creators. Rather than spending time manually searching for talent, creators could apply directly to campaigns, making it easier for the team to identify people who aligned with their brand.

The platform also made collaboration and revisions more straightforward, reducing the amount of time spent managing projects while improving the overall workflow from creator selection through to final delivery.

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Outcome

Since using Twirl, Phlo Clinic has seen stronger performance from its creator content alongside a more efficient way of managing campaigns. The team were able to reduce the time spent on creator sourcing and revisions, while producing content that delivered better results across campaigns.

The process improvements also gave the team more confidence in creator selection and helped make content production more scalable.

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Impact

• Vast improvements to their CTR 
• Faster creator sourcing process
• Reduced back-and-forth during revisions
• Increased confidence in creator selection
• Higher quality final content

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“Before Twirl, managing creator campaigns was incredibly time-consuming. We spent hours researching creators, going back and forth on scripts and trying to figure out who was actually the right fit for our brand.

Since using Twirl, the process has become so much easier. Creators apply directly to our campaigns, which means we can quickly find talent that genuinely aligns with our brand. The revision process is smoother, communication is more efficient and the quality of the final content has improved massively. Twirl has completely streamlined the way we run creator collaborations.”

Phlo Clinic

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