PAWD DRINKS needed a more efficient way to source consistent, high-quality UGC as a small team. Twirl streamlined creator sourcing and collaboration, helping them scale content production, improve conversion rates, and maintain performance through continuous creative testing.
April 1, 2026
Company Name: PAWD DRINKS
Industry: Pet Care
PAWD DRINKS is a pet wellness brand focused on supporting dogs through everyday challenges, including anxiety, stress, and behavioural triggers such as fireworks and separation. With a product range designed to improve calmness and wellbeing, PAWD DRINKS is built around helping pet owners better support their dogs in everyday situations.
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Before using Twirl, PAWD DRINKS found it difficult to consistently source high-quality UGC that accurately reflected both the brand and the product’s benefits.
As a small team, managing creator outreach, briefing, and follow-ups was time-consuming and often led to inconsistent results. While some content performed well, maintaining a steady flow of reliable, on-brand UGC proved challenging, limiting the team’s ability to test and scale effectively.
Twirl streamlined PAWD DRINKS’ entire UGC workflow, bringing creator sourcing, briefing, and collaboration into one platform.
This made it easier to quickly source authentic, high-quality content from creators who understand the brand and its audience. The platform also simplified communication and coordination, allowing the team to work more efficiently and reduce the time spent on manual processes.
With access to a wider pool of creators, PAWD DRINKS was able to test a broader range of creative approaches, from educational content around dog anxiety to relatable, real-life scenarios, improving both the variety and consistency of content produced.
Using Twirl, PAWD DRINKS has improved both the efficiency and effectiveness of their UGC.
One of the strongest-performing campaigns focused on real customer-style testimonials, highlighting how PAWD Calming supports dogs during stressful moments such as fireworks and separation anxiety. These creatives helped build trust with audiences and drove an uplift in conversion rates.
The increased volume of testable creatives has allowed the team to scale winning ads faster, while the ability to continuously refresh content has helped reduce ad fatigue and maintain consistent performance.
“Twirl has made it incredibly easy for us to source authentic, high-performing UGC at scale. It’s transformed how we approach creative testing and has had a direct impact on our marketing performance.”
Bea, PAWD DRINKS
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