Darena Bradshaw joined Twirl after building experience through travel and lifestyle content. Within two months, she secured 8 paid jobs and created 14 videos, helping her grow her confidence and expand into new types of brand briefs.
Darena is a travel, lifestyle and UGC creator who already had experience creating content before joining Twirl. Through her travels, she had worked with brands on a gifted basis and built strong creative instincts around storytelling, product integration and authentic recommendations.
However, while she had experience producing content, she wanted to move towards more paid opportunities and start valuing her creative work more seriously.
Before Twirl, Darena was doing a lot of gifted collaborations.
Although these opportunities helped her gain experience and build her portfolio, they did not always reflect the time, effort and creativity that went into producing strong content. Like many creators, she wanted to move beyond unpaid or product-only collaborations and start being recognised financially for the value she was bringing to brands.
She also wanted to broaden her niche. While travel had been a big part of her creator journey, stepping into new types of briefs meant pushing herself out of her comfort zone and building confidence applying for opportunities beyond what she already knew.
Twirl gave Darena access to clear, paid briefs from brands actively looking for creator-led content.
The platform helped make the process feel more structured and approachable, with thorough briefs, clear expectations and supportive communication from both the Twirl team and brand teams. This made it easier for Darena to understand what each campaign needed and feel confident putting herself forward.
By applying to a wider range of briefs, she was able to expand beyond her usual niche, take on new creative challenges and start treating her content as paid work rather than something she only offered in exchange for product.
In her first two months on Twirl, Darena secured 8 paid jobs and created 14 videos in total, with some jobs involving multiple briefs.
One of her biggest highlights was working with Wise, a brand she had genuinely used for years while travelling. Being able to create paid content for a brand she already trusted made the opportunity feel especially meaningful.
Through Twirl, Darena gained the confidence to apply for more briefs, step outside her comfort zone and expand her niche. The experience also helped her start charging for her work and putting even more effort into the quality of her content.
“Wise was a massive highlight. I loved working for a brand I genuinely have been using for years over my travels.”
“The communication from the Twirl and brand teams is so great. Briefs are really thorough and easy to understand, and the team are so lovely when I have extra questions.”
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 7000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
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