Need top UGC creators for your brand?

Twirl is a leading UGC platform helping brands and agencies create authentic, high-performing content through a vetted, diverse creator network. We streamline production from start to finish while delivering hands-on, high-touch service. Every campaign is backed by dedicated project management to ensure you get results.

Our creators specialize in short-form UGC videos that convert. That includes unboxings, testimonials, how-to demos, “TikTok made me buy it” style videos, product comparisons, before-and-after clips, and anything that looks native to TikTok, Meta (Facebook), Instagram Reels, YouTube Shorts or even Pinterest — all tailored to paid ads, organic content, or landing pages.

We do both. You can either plug into our platform and create your own briefs — or let our team handle the full creative strategy, from scriptwriting to creator briefing, so you get performance-driven content without lifting a finger.

Learn more about our Managed Service here.

No platform fees, no subscriptions, no commitment. It’s pay-per-video. You only pay when you need content. Whether it’s one video or a full batch, you stay in control with zero ongoing costs.

The price per video is always the same, no matter which creator you work with. No back-and-forth negotiations, no surprises. You can budget with confidence knowing exactly what each video will cost.

Yes. Our creators will revise content until it hits the brief for free, as long as revisions don't go off brief.
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We follow a fair-revision policy to ensure you're satisfied with the content while respecting the creators' time and effort. However, revisions are not meant to expand on the original brief or hold creators accountable for changes outside of it. We're here to help you craft a solid script and guide you on what revisions are fair to the creator.

While our creators always aim to be as fast as possible, great UGC takes a bit of time. Our standard turnaround is 7–10 days, though many creators deliver sooner.
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Keep in mind: creators work around their schedules, families, jobs, and often wait for the perfect moment or setting (like lighting, weather, or mood) to capture your product in the most authentic way. That’s what makes the content truly authentic. That said, it’s still fast enough to help you react to trends and keep your content pipeline moving.

We work with growing e-commerce brands, consumer companies, brand aggregators and agencies across beauty, wellness, food & beverage, fitness, home, supplements, gaming, apps and software, travel, family & baby, pet and much more. From scrappy teams to companies spending £100k+/month on ads. If you care about high-quality, authentic content that drives results, we’re probably a fit.

Every video produced through Twirl is one single variation, but we also allow you to purchase extra variation credits for a small fee. You can add as many variations as you would like to video projects. You can even re-open previous projects is you would like the creators to produce more variations of an ad that works!

Our pricing is fully flexible, you can buy as many videos as you want and use those credits over whatever period you like. You can buy 20 credits and use them over a week or a year. Your credits do not expire. With Twirl, you will never pay anything over the per-video price. We do not have platform fees, monthly commitments, or custom prices for every video like other platforms.

Many of our customers use the platform self-serve. This means you provide your own briefs using our Brief Builder and order content on demand.
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But if you’d like more support (maybe you’re not sure what type of videos to produce or want help shaping your strategy), we now offer a managed service. Our team will help with full creative research, ideation, and building performance-focused briefs for you. Learn more about our Managed Service here.

We are not an influencer platform. Most of our content creators focus on creating the most engaging content for you to run on paid ads or posting organically. We do offer creator whitelisting which is where creators post and allow you to put money behind the post, however most creators have <10k followers.

We offer a 100% usage license for all of the content you produce and approve on Twirl. The content is yours to use for organic, paid, website, email or however you see fit.

Yes, we do offer our services for agencies that would like to leverage our platform for their clients. Get in touch with our team to learn more!

We are currently focused on the UK and US market but do also have creators in Europe (mainly Germany, Italy, France, Spain) and Australia. Our team is globally remote operating across multiple timezones.